My clients are always asking me what to blog about. It seems that finding ideas for blog posts stumps way to many people. It shouldn’t.
I don’t care what segment of the industry you are in, as a wedding professional you talk to brides everyday. Whether it’s in person, on email or a comment on social media, you connect with your target market everyday. More importantly, you answer their questions. Right?
That is your gold mine for great blog post ideas. Those questions, that you can usually answer without even having to think, are a road map to your editorial content. If brides are curious enough to ask the question, they are engaged enough to take the time to read about it. I’ll bet you could fill a months worth of posts off the top of your head by just asking yourself what the most asked questions are.
If you want to mine it further, start writing down the question brides ask in your meetings. If you are meeting with a bride, chances are good that you are already taking notes, just add this to your normal note taking. Make it a point to gather at least one question from every bride you talk with.
If you keep getting asked the same questions over and over, try to find out why. I’ll bet five brides will give you five different answers to why they asked it.
Now obviously I’m not talking about the very common “How much?” If that is the only question you are hearing, you are not listening.
In addition to brides, you also work with a lot of other vendors. Flip the coin: What questions do you ask them? If you had the need to know, your readers may also want to know. I’m not saying give away company secrets or that secret source for that fantastic new ‘thing’, but sharing knowledge and a few insider tips isn’t a bad thing.
I have found that questions usually come in two varieties: quality, information seeking questions and bat shit crazy. Don’t discount bat shit crazy. Something made them ask it. Find out why. Worse comes to worse, make one of those quirky little Xtranormal videos out of it. (here are some funny ones from the past)
It has been my experience that people tend to over think blog posts. Stop thinking of it as writing the great American novel. Just talk to your readers like you would to your friends.