I just got a text from a friend that is sitting in a seminar about marketing for wedding vendors. She said it is the longest 49 minutes of her life. Even when she feeds them the answers, they can’t answer her questions.
It just floors me the people who think just because they can market a plumber or a local restaurant that they can market wedding vendors. It also amazes me how many of the ‘experts’ are still preaching the marketing mantra of 3 years ago. How are these people getting hired???
Listen to me. If you are going to engage someone to help with your marketing, please, make sure of the following things…
- They understand and have worked in the wedding industry with real life brides and grooms.
- They are current on the latest social media, particularly as it pertains to weddings. If they still think Facebook is the bomb but don’t know how to use Pinterest, back away.
- They understand the primary target market demographic. If you have a question about marketing to millennials you need to follow Lienne over at Think Splendid
We live in a time of information overload. Please be careful who you listen to and verify, verify, verify.