Many wedding professionals are using Email blasts for marketing. Let me show you why moving to WordPress will make that easier and more beneficial.

In today’s fast paced environment, email marketing works best when it teases several articles rather than using the full article content. If a reader doesn’t get hooked by the first one, there are more chances on down the page.
I have been doing this with my Think Like A Bride newsletter. The great thing about it is I can look at the stats for the email campaign and see what articles are catching my reader’s eyes. Then I of course write more of them. The thing is, you have to have somewhere for those full articles to live.

Publishing content remains a huge barrier to small businesses who too often rely on static Web sites – and sometimes-expensive, often-hard-to-reach Webmasters to update those sites.
That is where Wordpress comes in. Publishing via WordPress is something that most anyone can grasp. It becomes a simple task to get your content online. Even if your newsletter is just a collection of images from the last month’s weddings, you can still manage it yourself.

In each teaser in your newsletter you link to the post for the full article on your WordPress site. By posting it on your site you have the benefit of added content and better SEO. That is something that just putting it in an email won’t give you.

Additionally, WordPress sites are set up to easily allow you to install the tools needed to gather leads as well as cross post your material to all the other social networks like Twitter, Facebook and FriendFeed. Again, great for SEO and a timesaver for you.

Even if you aren’t ready to completely switch you website to a WordPress CMS, (which I highly recommend) you can still just have a WP blog set up on your existing site. Call it something like “Latest News” or “Fresh Ideas” and let your articles live there.

It is something to think about. Why not get all the benefit you can out of the effort you put into writing articles for your newsletter? Kind of seems like a no brainer to me.

Announcing release of Kertesz² our new WordPress based full dialog website for Professional Photographers. Featuring an easy to configure landing page and impressive dynamic image content gallery Kertesz² offers style and ease of use. Kertesz² is an excellent full featured stand alone website, or ideal companion configured to enhance and increase the search rank of Flash based photographers’ template sites like Bludomain. Kertesz² is provided to you fully setup, tested, SEO optimized and integrated on the webhost of your choice. It can even allow your existing site to remain in place, while your new site is being completed.

Take advantage of our introductory special between now and July 20th For this limited period you can buy Kertesz² for only $297 not the regular $397. Be quick this offer expires 11:59pm 7-20

Click here and use coupon code KERTESZ2INTRO

Photographers have long been considered visionaries of our industry in terms of internet marketing. They were among the first on the web and the first to see the value in the heavy use of images in marketing to brides. But in choosing their website platform they have faced a dilemma, select a Flash template like Bludomain for its optical appeal or choose a standard HTML type site sacrificing optics but getting much better search engine traffic. They know they need a visually beautiful site to show off their images and talent. But the brides, over 90% of whom use Google to help plan their wedding, never see the photographer’s website in the search listings. Kertesz² is the remedy

Building on the inputs of our clients and the advancements in WordPress over the last year we have totally reinvented Kertesz, with Kertesz². The code base is all new! (and 30% larger.) Fully compatible with WordPress 2.8 and using all the 2.8 features. Compatible with the past and even better, it takes advantage of today’s new features in an even easier to use and customize theme. If you are currently using WordPress it is easy to add Kertesz².

Using the technology of Kertesz² we have increased our clients website traffic 500% in less that 4 weeks. We have even taken brand new domains to front page Google search search results, also in less than a month.

Kertesz² retains all the features of the old Kertesz, updated. Better, more interactive, easier to design main page options, improved photo galleries and contact forms. Easier to style and with more impressive graphics. If you already have a Flash based website, like Bludomain, with the inherently poor search potential, Kertesz² can easily replace your splash page, making it easy to add search friendly content, integrate your blog and Twitter and Facebook feeds and rapidly move your existing Flash site towards the front of Google.

Regardless of your situation Kertesz² will increase your site traffic and prospective clients. If you have any questions just send me an email.

I found a great video today about why blogging works for SEO. It is a question I am asked nearly every day. John Haydon of CorporateDollar.org does a great job of explaining it in easy terms.

One of our clients just did it! In less than a week, the Web Grader Score for Benipayo Photography went from a 37 for his old Flash site to a 63 for his new site based on our Kertesz platform. Read more

I have been saying for a while that the rules of Search have changed. It is all about content and structure.

Recently I had my eyes opened to just how powerful it is. Read more

I had an interesting dialog recently with a baker. In looking at different ways their website could be set up to improve their search ranking I noticed that if you searched for them by the bakerery’s name you had to drill down at least six pages on Google for them to even come up, and then only as a link on someone else’s website. Read more

I have been telling you from the start that Kertèsz, The Premium Website and Blog for WordPress is all about how easy it is to customize. Well now it is time to show you. Three of our little progeny have gone live recently and I want to let you see what people have been doing with this new format. Read more