Last week I asked if you thought Ecommerce was something you should explore.![]()
Today I want you to have a look at 2 sites that I think are great examples of how you, a wedding vendor can do it right. First off, let’s get one thing straight, I am not saying that I think you should abandon your current business and try to recreate Amazon. Nope, not by a long shot.
The 2 sites I want you to look at combine many of the things I have been talking about for years, personal branding, niche marketing, becoming an expert in your field, giving people a reason to return to your site and, oh by the way, selling a ton of stuff!
Enough suspense!
Rachel Ray
Whether you love her of hate her, she knows how to do it. If you will notice, her site is all about information, recipes and tips, guest bloggers and show news. 1001 ways for the site to be found in search and as many reasons for visitors to keep returning. It does a very good job of establishing her authority and making you trust and like her. Her ecommerce play comes across as helpful rather than pushy. On each recipe is a box listing products from her shop that would be useful in that recipe. She has already earned your trust, of course you are going to buy what she recommends.
Micheal Chiarello
You may or may not know who Micheal Chiarello is, he does have a few cooking shows but unlike Ray, he never really rose to stardom on the FoodTV roster. His shows are more about publicizing his already existing brand.
His website is more pure ecommerce but he still uses the same tools; recipes, commentary and tips. (all things you could be using in your site)
How does this help you?
If you have been listening, I keep encouraging you to find ways to leverage what you already do and are known for to increase your bottom line. Like the florist that that started increasing her stock of cool vintage props and started pushing their rental. Like the planners that have started marketing the custom invitations, signs and decor pieces they were already creating for their clients anyway. Like the cantor that was doing weddings and found a whole new market doing the classes for Bar/Bat mitzvahs. Like the officiant in the Caribbean that doesn’t wait for people to find her, she connects with the cruise ships to plan weddings for their passengers on layovers on her island. Like the catering hall that is ubër successful with Murder Mystery Dinner Theater on Friday nights.
There now, I have given you some ideas and I have shown you how to do it well.
Go take a few days off and let it all roll around in your brain. What do you do that you can leverage.?
When you figure it out, I want to know, so leave me some comments.




![mason-jar-candles[1]](http://www.thinklikeabride.com/theagency/wp-content/uploads/2011/11/mason-jar-candles1.jpg)











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