Bridal Shows: Grab All the Opportunities

Earlier this week I showcased the booth that A Magical Affair did at the Perfect Wedding Guide show.  Well, I want to use them to drive home another point about getting the most out of your bridal show marketing.

The team at PWG did a good job of offering opportunities beyond just renting you a booth. In addition on the Mezzanine level along with the fashion show they set aside space for tabletop display. A Magical Affair took good advantage. They did 2 tabletops, each completely different. Just a note, the fact that they were able to secure 2 tables tells me that there were some vendors that passed on this opportunity. Big mistake.

The first tabletop followed the current trend of less formal but still heavily decorated. It also made good use as a showcase for paper product like menus and signs. Played right, these can be a profit center for planners. Take a look.

The second table top was sleek and elegant and the near opposite of the first one. It was equally as big of a hit.

centerpiece, tabletop of elegant winter wedding

Take advantage of every opportunity that your bridal show offers.

If you don’t you are missing a great chance to maximize your investment. If had read the book, you would have known that.

 

Bridal Show Success

Don’t even think about

doing a bridal show until you read this book!

$14.95

I know you have heard what I have had to say about bridal shows. How they are a crap shoot at best, how there are way too many, how they aren’t the sure bet they used to be. Well all that is true!

Unless you know the secrets

Bridal shows can still be a tremendous way to market your business if you pick the right one and use every tool in your arsenal to get it right.Here are the tips and trick you have been searching for, all in one easy to follow guide.

Nothing vague here, just good solid information to take you every step of the way from choosing the show to closing the sale.

I tackle everything from what makes a show worth doing (and how you can get even more publicity before the show) to why your old email campaigns just didn’t work.

One of the questions I see popping up all the time is “How should I design my booth”. This book has the answers from how to lay it out to what you absolutely have to include to be successful.

Want to know how to squeeze every last marketing opportunity out of your costly investment? Of, course that’s covered. I’ll tell what extras and freebies you can get before you sign on the dotted line to do the show.

Let’s face it, bridal shows are an expensive way to market your business. It’s not just the cost of the booth, but what you put in it and your time and that of your staff. Don’t you deserve to get the best return on that investment you possibly can. Yes you do!

I will share with you my personal secrets for bridal show success. Secrets I have learned in years of doing these things as a successful wedding vendor down in the trenches, right where you are.

When you consider the investment you make in a bridal show, whether is is a single booth at a tiny show with 100 brides or a quad booth at one of the mega-shows with over 1500 brides, $14.95 is a drop in the bucket. This book will more than pay for itself before you even do your first show.

How can I say that? Because not only will it keep you from doing the wrong show but my tips on email follow up can translate into a year round campaign. (that alone makes it worth the read)

What are you waiting for? Don’t you want to get the biggest return on your marketing investment that you can? Or would you rather just complain that bridal shows don’t work?

Like I said…

Bridal shows CAN work, but only if you know the secrets!

Go on, click the button. You know you need to.

TaylorMade Weddings>Think Like A Bride

My Bridal Show was a success yesterday. I took your advice – “Go big or go home” (from Bride Attraction Bootcamp) – and made quite the impression. Let’s just say…the fish was a BIG hit! Thank you for sharing your experience and knowledge in your book. It pays!

I just wanted to say thanks Christine!! I got your Bridal Show Success online book and it was so helpful as I prepared for my last bridal show.  I felt that I was in a real rut with the way I laid out my booth.  I took your tips and planned the booth and laid it out in the store and snapped a picture of it before we went.  When we got there the set up was so much faster and it looked much neater and had a freshness to it that pleased me.

When I had set it up in the store and snapped some pictures,  printed those up with a bit of information about the store and handed them out to our brides.  My show was just a few days ago so I don’t know what kind of results we’ll get, but I feel really good about my presentation.  Thanks Christine.  You always seem to have the answers to the questions that I don’t even know I should be asking!

Sarah Morris, The Something Blue Shoppe