Brilliant Wedding Marketing

March 14, 2012 By ndulj 4 Comments

Marketing is tough. How do you decide where to start, where to invest and how to design your marketing material.

You are getting pitched daily by this one and that one telling you have to advertise with them.

“You have to do print!”

“I can deliver (insert ridiculous number here) leads to you a month!”

“If you want to do well in this market you have to do this bridal show!”

Who do you believe?

The only real way to know what to do and who to believe is to build a marketing plan specifically for your business and stick to it. Don’t you wish someone would just tell you step by step how to market.

BINGO!

Brilliant Wedding Marketing is the step by step guide to building your marketing plan in a logical, layered way.

It tells you where to start and why. As you grow your business, add a layer.

Not only where and why, but how to perfectly execute each facet of your brilliant plan. From what to include in your website to how to design an ad for print, here are the answers. What about Email? It’s covered! Outrageous marketing? You didn’t think I would leave that out did you?

It’s all here in one clear, logical road map to marketing your wedding business brilliantly!

What do you spend in a year on marketing your wedding business? Isn’t it worth $19.95 to make sure you get it right? You bet it is. One decent print add will run you at least $2400! Isn’t it worth less than 20 bucks to get that right?

I know there are about a million books on marketing, but how many of them are written specifically for this wacky industry known as WEDDINGS? More than that, how many of them are written by someone you already know and trust? One of the reasons you read THINK is for marketing advice in a clear and easy to understand style. No bullshit, no gobldygook; just straight talk from someone who has been there.

Brilliant Wedding Marketing boils it all down to a step by step plan to keep you on track with your marketing.

Get the e-book today!

$19.95
Still haven’t bought Bridal Show Success? Let me tell you, Bridal shows are a key part of your marketing plan and you also have to do those right. If you buy both ebooks I’ll take $5.00 off.

Buy the e-book bundle and market like a pro.

$29.90

Your Shopping Cart
Your cart is empty

Filed Under: Announcement, bridal shows, eBooks, email marketing, Marketing, Website Design, wedding marketing Tagged With: advertising, bridal marketing, bridal shows, Brilliant Wedding Marketing, internet marketing, lead lists, Marketing, search optimization, Target Marketing, website design, Website marketing, Wedding Business Success, wedding marketing

Tales From a Bridal Show

February 7, 2012 By ndulj 5 Comments

Superbowl Sunday found me sliding into the stilettos for a day at the behemoth that is Gaylord Opryland Hotel for the Perfect Wedding Guides Winter Bridal Show 2012.

In theory, this show had everything going against it. It was Superbowl Sunday. The hotel itself is a PIA to navigate. It was the third show of the season. The exhibit hall is massive and a bit cold and the fire marshal insisted on aisles big enough to drive a semi down. Load in couldn’t start until 5 hours before the show because they had to get the Cattleman’s Association out first.

Wipe all that out of your mind because the show promoters ended up with a Superbowl sized win on their hands!

From the time they opened the doors until I left (30 minutes before the show closed) those giant aisle were packed; the booths were busy and the brides were engaged.

If I had any doubt in my mind that the bridal industry has turned the corner this wiped it out. Brides were booking appointments left and right. They weren’t just there to look, they were there to book.

The great thing about attending a show the way I do is that I get to talk to everyone: producers, vendors and brides. The ones that don’t already know who I am, I just say I am a blogger and they spill their guts. hehe.

The strangest thing I heard was from a vendor, “The minute I hear you are coming, my stomach just knots.” Umm wow. They know I will tell it like it is when I review the show.

First, the hits.

When I ran into Gregory Byerline at the pre-show mixer on Thursday and he showed me my book on his iPhone I knew his booth would be a hit and he did not disappoint.

The booth is elegant and sophisticated, just like his target market. The overhead lighting drew your eye to the booth long before you got there. The colors are muted which helps the photographs pop. The booth was well staffed.

His collateral nailed it. He did a rack card on wonderful heavy stock with a slightly irredescent finish on the back. The images on the front are the same images as in the booth and in his print ad. The back has his perspective on life, love and photography and draws you into his world. The card ends with the subtle but urgent: “RESERVE EARLY” No discounts, no giveaways. Brilliant.

Now that he has drawn you in, his other hand out invites you over for drinks in a hand written note. I love it!

Tomorrow I’ll do some more booth reviews including one that breaks all the rules, but seemed to work. Stay tuned.

Filed Under: Blog, bridal shows, eBooks, Marketing Tagged With: bridal marketing, bridal shows, coaching, Wedding Business Success

Bridal Shows: Grab All the Opportunities

August 26, 2011 By ndulj Leave a Comment

Earlier this week I showcased the booth that A Magical Affair did at the Perfect Wedding Guide show. Well, I want to use them to drive home another point about getting the most out of your bridal show marketing.

The team at PWG did a good job of offering opportunities beyond just renting you a booth. In addition on the Mezzanine level along with the fashion show they set aside space for tabletop display. A Magical Affair took good advantage. They did 2 tabletops, each completely different. Just a note, the fact that they were able to secure 2 tables tells me that there were some vendors that passed on this opportunity. Big mistake.

The first tabletop followed the current trend of less formal but still heavily decorated. It also made good use as a showcase for paper product like menus and signs. Played right, these can be a profit center for planners. Take a look.

The second table top was sleek and elegant and the near opposite of the first one. It was equally as big of a hit.

Take advantage of every opportunity that your bridal show offers.

If you don’t you are missing a great chance to maximize your investment. If had read the book, you would have known that.

Filed Under: Blog, bridal shows, eBooks, Marketing Tagged With: bridal marketing, bridal shows, Trends, Wedding Business Success

Bridal Show Success

May 19, 2010 By ndulj 7 Comments

Don’t even think about

doing a bridal show until you read this book!

$14.95

I know you have heard what I have had to say about bridal shows. How they are a crap shoot at best, how there are way too many, how they aren’t the sure bet they used to be. Well all that is true!

Unless you know the secrets

Bridal shows can still be a tremendous way to market your business if you pick the right one and use every tool in your arsenal to get it right.Here are the tips and trick you have been searching for, all in one easy to follow guide.

Nothing vague here, just good solid information to take you every step of the way from choosing the show to closing the sale.

I tackle everything from what makes a show worth doing (and how you can get even more publicity before the show) to why your old email campaigns just didn’t work.

One of the questions I see popping up all the time is “How should I design my booth”. This book has the answers from how to lay it out to what you absolutely have to include to be successful.

Want to know how to squeeze every last marketing opportunity out of your costly investment? Of, course that’s covered. I’ll tell what extras and freebies you can get before you sign on the dotted line to do the show.

Let’s face it, bridal shows are an expensive way to market your business. It’s not just the cost of the booth, but what you put in it and your time and that of your staff. Don’t you deserve to get the best return on that investment you possibly can. Yes you do!

I will share with you my personal secrets for bridal show success. Secrets I have learned in years of doing these things as a successful wedding vendor down in the trenches, right where you are.

When you consider the investment you make in a bridal show, whether is is a single booth at a tiny show with 100 brides or a quad booth at one of the mega-shows with over 1500 brides, $14.95 is a drop in the bucket. This book will more than pay for itself before you even do your first show.

How can I say that? Because not only will it keep you from doing the wrong show but my tips on email follow up can translate into a year round campaign. (that alone makes it worth the read)

What are you waiting for? Don’t you want to get the biggest return on your marketing investment that you can? Or would you rather just complain that bridal shows don’t work?

Like I said…

Bridal shows CAN work, but only if you know the secrets!

Go on, click the button. You know you need to.

TaylorMade Weddings >Think Like A Bride

My Bridal Show was a success yesterday. I took your advice – “Go big or go home” (from Bride Attraction Bootcamp) – and made quite the impression. Let’s just say…the fish was a BIG hit! Thank you for sharing your experience and knowledge in your book. It pays!

I just wanted to say thanks Christine!! I got your Bridal Show Success online book and it was so helpful as I prepared for my last bridal show. I felt that I was in a real rut with the way I laid out my booth. I took your tips and planned the booth and laid it out in the store and snapped a picture of it before we went. When we got there the set up was so much faster and it looked much neater and had a freshness to it that pleased me.

When I had set it up in the store and snapped some pictures, printed those up with a bit of information about the store and handed them out to our brides. My show was just a few days ago so I don’t know what kind of results we’ll get, but I feel really good about my presentation. Thanks Christine. You always seem to have the answers to the questions that I don’t even know I should be asking!

Sarah Morris, The Something Blue Shoppe

Filed Under: Announcement, bridal shows, eBooks, wedding marketing Tagged With: advertising, Announcement, bridal marketing, email, Marketing, Wedding Business Success, wedding marketing