I have been listening to some interesting chatter lately in our industry and it’s not good.
It seems that there are a lot of people in our industry that have gotten bitter and are sporting a platimum sized chip on their shoulders. What gives? What we do should be fun. It isn’t statistics or rocket science or brain surgery. It never carries terms like idictable or inoperable. Ultimately, we are in the business of helping people throw a party.
I understand that things have been a little rough lately; between the economy and the changes from elegant to casual. The thing is, we are the ones that are supposed to bring the party, bring the fun, bring the confidence. It’s time for an attitude check.
You have the power each and every day to get out of bed and make it the best day possible. Or not.
You can look at the day and your work and tell yourself that no matter what comes I will make it great and fun, or you can bemoan the fact that things are to tough and just slogg through it. It’s your choice.
You can wish and beg for things to go back to the way they were or you can decide to find the fun and the magic in the newness of the changes in our industry.
You can greet the changes with open arms and delight in how you can take them to new and amazing levels. How these changes can open the door to things and ideas never before possible. Or you can sit in your rocker on the frontporch and reminisce about the good old days while the newcomers eat you for lunch. Your choice.
I know, you want some examples, don’t you?
Photographers: Your clients want instant gratification more than they want prize winning images. Learn to edit in camera and get them their unphotoshopped images within 7 days of the wedding when they are still in that “wedding high.” Or you can spent 7 weeks editing and color correcting every image to within an inch of it’s life and deliver in that zone when reality has set in and they are questioning every dollar they spent.
Planners and designers: You can fight and argue with your clients over DIY details. You can refuse to participate in them. Or you can listen to them and see how you can help or aid and abet and make some money in the process. They might have a few really clever ideas you can use.
Bridal salons: When she wants to try on bridesmaids dresses in white you can discourage her or lie that it doesn’t come in white. Or you can highlight the maids dress that do come in white as a viable budget friendly alternative and maybe, just maybe, save a few brides from David’s.
We are in a whole new game, a new market place. Stop trying to bring back 2007 and take a look around you. The changes can be fun and exciting if you choose to view them that way and you had better. If you are bitter and cranky and obviously not having any fun, no one is going to hire you for what they want to be the most important and fun day in their lives.














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