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	<title>Think Like A Bride-Marketing Mojo for Wedding Businesses&#187; Building Your Business</title>
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	<link>http://www.thinklikeabride.com/theagency</link>
	<description>Everything you need to know about marketing and growing your wedding business</description>
	<lastBuildDate>Wed, 08 Feb 2012 15:51:44 +0000</lastBuildDate>
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		<title>The Wedding Industry Has Turned the Corner</title>
		<link>http://www.thinklikeabride.com/theagency/2012/02/the-wedding-industry-has-turned-the-corner/</link>
		<comments>http://www.thinklikeabride.com/theagency/2012/02/the-wedding-industry-has-turned-the-corner/#comments</comments>
		<pubDate>Wed, 08 Feb 2012 15:32:21 +0000</pubDate>
		<dc:creator>ndulj</dc:creator>
				<category><![CDATA[Back to Basics]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Building Your Business]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[bridal marketing]]></category>
		<category><![CDATA[Fairy Dust]]></category>
		<category><![CDATA[industry news]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Wedding Business Success]]></category>

		<guid isPermaLink="false">http://www.thinklikeabride.com/theagency/?p=3361</guid>
		<description><![CDATA[I keep hearing the rumblings of recovery in the wind. It&#8217;s little things. Bridal show attendance is up nationwide. Brides are booking appointments at the show and after. Vendors are telling me that brides budgets are creeping up. The median price of bridal gowns is up. Vendors are hiring and expanding their business. The business&#8217; that are making it [...]


Related posts:<ol><li><a href='http://www.thinklikeabride.com/theagency/2012/01/wedding-industry-renaissance/' rel='bookmark' title='Wedding Industry Renaissance'>Wedding Industry Renaissance</a> <small>Is that a break in the clouds I see? A...</small></li>
<li><a href='http://www.thinklikeabride.com/theagency/2010/10/fairy-dust-in-the-wedding-industry/' rel='bookmark' title='Fairy Dust in The Wedding Industry'>Fairy Dust in The Wedding Industry</a> <small>There has been a lot of buzz lately about the...</small></li>
<li><a href='http://www.thinklikeabride.com/theagency/2011/03/shane-mcmurray-on-how-to-price-your-product/' rel='bookmark' title='Shane McMurray on How to Price Your Product'>Shane McMurray on How to Price Your Product</a> <small>Nobody knows how to sweep away the fairy dust with...</small></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is E-commerce Something You Could Do?</title>
		<link>http://www.thinklikeabride.com/theagency/2012/01/is-e-commerce-something-you-could-do/</link>
		<comments>http://www.thinklikeabride.com/theagency/2012/01/is-e-commerce-something-you-could-do/#comments</comments>
		<pubDate>Fri, 06 Jan 2012 15:23:05 +0000</pubDate>
		<dc:creator>ndulj</dc:creator>
				<category><![CDATA[Ask Christine]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Building Your Business]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Website Design]]></category>
		<category><![CDATA[What's Hot]]></category>
		<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[website design]]></category>
		<category><![CDATA[Wedding Business Success]]></category>

		<guid isPermaLink="false">http://www.thinklikeabride.com/theagency/?p=3128</guid>
		<description><![CDATA[I am seeing the twinkling of a trend among small independent wedding vendors. E-commerce is beginning to come into play more and more as either an additional service or product or a full on pure play. Monday I&#8217;ll start my third E-commerce site in the last 2 months. How, you ask, are wedding vendors using Ecommerce? They [...]


Related posts:<ol><li><a href='http://www.thinklikeabride.com/theagency/2010/10/the-affordable-bridal-market/' rel='bookmark' title='The Affordable Bridal Market'>The Affordable Bridal Market</a> <small>What do J Crew, White House Black Market, Ann Taylor,...</small></li>
<li><a href='http://www.thinklikeabride.com/theagency/2011/11/hire-a-photographer/' rel='bookmark' title='Hire a Photographer!'>Hire a Photographer!</a> <small>I hear it and see it all the time: wedding...</small></li>
<li><a href='http://www.thinklikeabride.com/theagency/2010/04/healthy-solutions-goes-live/' rel='bookmark' title='Healthy Solutions Goes Live'>Healthy Solutions Goes Live</a> <small>I thought you might like this site that went live...</small></li>
</ol>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Hire a Photographer!</title>
		<link>http://www.thinklikeabride.com/theagency/2011/11/hire-a-photographer/</link>
		<comments>http://www.thinklikeabride.com/theagency/2011/11/hire-a-photographer/#comments</comments>
		<pubDate>Tue, 29 Nov 2011 15:29:12 +0000</pubDate>
		<dc:creator>ndulj</dc:creator>
				<category><![CDATA[Ask Christine]]></category>
		<category><![CDATA[Back to Basics]]></category>
		<category><![CDATA[Building Your Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Outrageous Marketing]]></category>
		<category><![CDATA[Website Design]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[website design]]></category>
		<category><![CDATA[Wedding Business Success]]></category>

		<guid isPermaLink="false">http://www.thinklikeabride.com/theagency/?p=3078</guid>
		<description><![CDATA[I hear it and see it all the time: wedding vendors that do fabulous work but have lame photos to show for it. They spent hours sweating over the perfect food display or those gorgeous tissue paper pom-poms hung perfectly from a tree or the centerpieces on top of the perfect linen. Then after the [...]


Related posts:<ol><li><a href='http://www.thinklikeabride.com/theagency/2010/08/5-things-that-need-to-be-on-your-website/' rel='bookmark' title='5 Things That Need to Be on Your Website'>5 Things That Need to Be on Your Website</a> <small>The more websites I build, the more I learn. So...</small></li>
<li><a href='http://www.thinklikeabride.com/theagency/2011/12/are-you-selling-happy/' rel='bookmark' title='Are you Selling &#8220;Happy&#8221;'>Are you Selling &#8220;Happy&#8221;</a> <small>I was doing some much needed maintenance today on my Google Reader...</small></li>
<li><a href='http://www.thinklikeabride.com/theagency/2010/09/what-are-you-so-afraid-of/' rel='bookmark' title='What Are You So Afraid Of?'>What Are You So Afraid Of?</a> <small>Or, Cowboy Up and Get Some Damn Self-confidence. This is...</small></li>
</ol>]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Some Companies Get It, Some Don&#8217;t.</title>
		<link>http://www.thinklikeabride.com/theagency/2011/09/some-companies-get-it-some-dont/</link>
		<comments>http://www.thinklikeabride.com/theagency/2011/09/some-companies-get-it-some-dont/#comments</comments>
		<pubDate>Thu, 01 Sep 2011 16:11:40 +0000</pubDate>
		<dc:creator>ndulj</dc:creator>
				<category><![CDATA[Back to Basics]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Building Your Business]]></category>
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		<category><![CDATA[Think Like A Bride Articles]]></category>
		<category><![CDATA[Wedding Business Success]]></category>

		<guid isPermaLink="false">http://www.thinklikeabride.com/theagency/?p=2835</guid>
		<description><![CDATA[One of the keys to continuing to be successful in business through the ups and downs of culture changes and economic upheaval is to stay focused on what your customer wants. Customers evolve with time, businesses have to as well. Two very different articles crossed my path this morning and they highlight this better than [...]


Related posts:<ol><li><a href='http://www.thinklikeabride.com/theagency/2010/10/the-affordable-bridal-market/' rel='bookmark' title='The Affordable Bridal Market'>The Affordable Bridal Market</a> <small>What do J Crew, White House Black Market, Ann Taylor,...</small></li>
<li><a href='http://www.thinklikeabride.com/theagency/2011/09/2884/' rel='bookmark' title='How Would You Like That?'>How Would You Like That?</a> <small>Are you selling what you want to sell the way...</small></li>
<li><a href='http://www.thinklikeabride.com/theagency/2011/12/are-you-selling-happy/' rel='bookmark' title='Are you Selling &#8220;Happy&#8221;'>Are you Selling &#8220;Happy&#8221;</a> <small>I was doing some much needed maintenance today on my Google Reader...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://www.thinklikeabride.com/theagency/2011/09/some-companies-get-it-some-dont/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Shane McMurray on How to Price Your Product</title>
		<link>http://www.thinklikeabride.com/theagency/2011/03/shane-mcmurray-on-how-to-price-your-product/</link>
		<comments>http://www.thinklikeabride.com/theagency/2011/03/shane-mcmurray-on-how-to-price-your-product/#comments</comments>
		<pubDate>Wed, 30 Mar 2011 14:24:03 +0000</pubDate>
		<dc:creator>ndulj</dc:creator>
				<category><![CDATA[Back to Basics]]></category>
		<category><![CDATA[Building Your Business]]></category>
		<category><![CDATA[wedding marketing]]></category>
		<category><![CDATA[bridal marketing]]></category>
		<category><![CDATA[Fairy Dust]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Wedding Business Success]]></category>

		<guid isPermaLink="false">http://www.thinklikeabride.com/theagency/?p=2417</guid>
		<description><![CDATA[Nobody knows how to sweep away the fairy dust with a GIANT broom of numbers, facts and statistic like McMurray. Shane has been the undisputed champion of honest numbers for as long as I have been in the market.  Every day we face the major media in the wedding industry sprinkling their peculiar brand of [...]


Related posts:<ol><li><a href='http://www.thinklikeabride.com/theagency/2011/02/soul-does-your-product-have-it/' rel='bookmark' title='Soul. Does Your Product Have it?'>Soul. Does Your Product Have it?</a> <small>Soul is a quality that is tough to define. Some...</small></li>
<li><a href='http://www.thinklikeabride.com/theagency/2010/01/are-you-focusing-too-much-on-price-2/' rel='bookmark' title='Are You Focusing Too Much On Price'>Are You Focusing Too Much On Price</a> <small>I have gotten an earful lately from the photographers about...</small></li>
<li><a href='http://www.thinklikeabride.com/theagency/2009/08/are-you-focusing-too-much-on-price/' rel='bookmark' title='Are You Focusing Too Much On Price'>Are You Focusing Too Much On Price</a> <small>From the Archives of Think This article is maybe 4...</small></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>DIY Your Niche</title>
		<link>http://www.thinklikeabride.com/theagency/2011/02/diy-your-niche/</link>
		<comments>http://www.thinklikeabride.com/theagency/2011/02/diy-your-niche/#comments</comments>
		<pubDate>Mon, 14 Feb 2011 15:57:44 +0000</pubDate>
		<dc:creator>ndulj</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Building Your Business]]></category>
		<category><![CDATA[Horror Stories]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[bridal marketing]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Wedding Business Success]]></category>

		<guid isPermaLink="false">http://www.thinklikeabride.com/theagency/?p=2314</guid>
		<description><![CDATA[My friend Sheryl shared a press release she ran across about how Micheal&#8217;s is upgrading their wedding section to add more upscale designs. It just so happened that I had the opportunity yesterday to poke my head into the wedding aisle at this mecca of DIY. What I found got me thinking. It wasn&#8217;t the [...]


Related posts:<ol><li><a href='http://www.thinklikeabride.com/theagency/2010/01/last-minuteweddings-could-that-be-your-niche/' rel='bookmark' title='Last MinuteWeddings. Could That Be Your Niche?'>Last MinuteWeddings. Could That Be Your Niche?</a> <small>Time was that most brides booked their wedding professionals a...</small></li>
<li><a href='http://www.thinklikeabride.com/theagency/2010/01/exclusionary-marketing-scratch-that-niche/' rel='bookmark' title='Exclusionary Marketing: Scratch That Niche'>Exclusionary Marketing: Scratch That Niche</a> <small>I talk all the time here about target marketing and...</small></li>
<li><a href='http://www.thinklikeabride.com/theagency/2010/10/the-affordable-bridal-market/' rel='bookmark' title='The Affordable Bridal Market'>The Affordable Bridal Market</a> <small>What do J Crew, White House Black Market, Ann Taylor,...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://www.thinklikeabride.com/theagency/2011/02/diy-your-niche/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>How to Tap High End Brides for Fun and Profit</title>
		<link>http://www.thinklikeabride.com/theagency/2011/01/how-to-tap-high-end-brides-for-fun-and-profit/</link>
		<comments>http://www.thinklikeabride.com/theagency/2011/01/how-to-tap-high-end-brides-for-fun-and-profit/#comments</comments>
		<pubDate>Mon, 31 Jan 2011 15:17:11 +0000</pubDate>
		<dc:creator>ndulj</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Building Your Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[wedding marketing]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[bridal marketing]]></category>
		<category><![CDATA[industry news]]></category>
		<category><![CDATA[Wedding Business Success]]></category>

		<guid isPermaLink="false">http://www.thinklikeabride.com/theagency/?p=2247</guid>
		<description><![CDATA[Sometimes you have to watch closely, sit silently and just listen to know what is coming. I am watching what happens when the White by Vera Wang line debuts at David&#8217;s in February. I am curious as to whether her couture line will become simply a marketing tool. If it does, what directional signs will [...]


Related posts:<ol><li><a href='http://www.thinklikeabride.com/theagency/2010/10/the-affordable-bridal-market/' rel='bookmark' title='The Affordable Bridal Market'>The Affordable Bridal Market</a> <small>What do J Crew, White House Black Market, Ann Taylor,...</small></li>
<li><a href='http://www.thinklikeabride.com/theagency/2011/03/know-your-market-gen-y-brides/' rel='bookmark' title='Know Your Market: Gen Y Brides'>Know Your Market: Gen Y Brides</a> <small>Have you been paying attention? Brides today think differently and...</small></li>
<li><a href='http://www.thinklikeabride.com/theagency/2010/11/surviving-in-a-changing-wedding-market/' rel='bookmark' title='Surviving in a Changing Wedding Market'>Surviving in a Changing Wedding Market</a> <small>There has been much chatter over the last month concerning...</small></li>
</ol>]]></description>
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		<slash:comments>7</slash:comments>
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		<title>Why What We Do Is Expensive</title>
		<link>http://www.thinklikeabride.com/theagency/2010/12/why-what-we-do-is-expensive/</link>
		<comments>http://www.thinklikeabride.com/theagency/2010/12/why-what-we-do-is-expensive/#comments</comments>
		<pubDate>Thu, 16 Dec 2010 14:26:14 +0000</pubDate>
		<dc:creator>ndulj</dc:creator>
				<category><![CDATA[Blog]]></category>
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		<category><![CDATA[Inspiration]]></category>
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		<guid isPermaLink="false">http://www.thinklikeabride.com/theagency/?p=2113</guid>
		<description><![CDATA[The next time your client want&#8217;s to know why they need a professional or why it costs what it does, show them this. Time lapse photography by Whitney Carlson of Dove Photography, Courtesy of wedding planner Angela Proffit Location, Cheekwood Botanical Gardens, Nashville TN. Related posts:Why Do You Blog? I create blog-sites for a lot [...]


Related posts:<ol><li><a href='http://www.thinklikeabride.com/theagency/2010/06/why-do-you-blog/' rel='bookmark' title='Why Do You Blog?'>Why Do You Blog?</a> <small>I create blog-sites for a lot of different clients. They...</small></li>
<li><a href='http://www.thinklikeabride.com/theagency/2010/07/budget-cutting-tips/' rel='bookmark' title='Budget Cutting Tips?!'>Budget Cutting Tips?!</a> <small>From The Archives, August 2007 When I started out researching...</small></li>
<li><a href='http://www.thinklikeabride.com/theagency/2010/06/pink-profits/' rel='bookmark' title='Pink Profits'>Pink Profits</a> <small>Weddings. That is the business we are in, isn’t it?...</small></li>
</ol>]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>The Affordable Bridal Market</title>
		<link>http://www.thinklikeabride.com/theagency/2010/10/the-affordable-bridal-market/</link>
		<comments>http://www.thinklikeabride.com/theagency/2010/10/the-affordable-bridal-market/#comments</comments>
		<pubDate>Tue, 05 Oct 2010 15:29:01 +0000</pubDate>
		<dc:creator>ndulj</dc:creator>
				<category><![CDATA[Building Your Business]]></category>
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		<category><![CDATA[re-inventing]]></category>
		<category><![CDATA[Target Marketing]]></category>
		<category><![CDATA[Think Like A Bride Articles]]></category>
		<category><![CDATA[Wedding Business Success]]></category>

		<guid isPermaLink="false">http://www.thinklikeabride.com/theagency/?p=1913</guid>
		<description><![CDATA[What do J Crew, White House Black Market, Ann Taylor, Vera Wang know that you don&#8217;t? They know how to capitalize on the current trends. They have seen the handwriting on the wall and are making adjustments. Business is all about giving the customer what they want, not what you want and these companies are [...]


Related posts:<ol><li><a href='http://www.thinklikeabride.com/theagency/2010/11/surviving-in-a-changing-wedding-market/' rel='bookmark' title='Surviving in a Changing Wedding Market'>Surviving in a Changing Wedding Market</a> <small>There has been much chatter over the last month concerning...</small></li>
<li><a href='http://www.thinklikeabride.com/theagency/2011/04/game-changers-in-the-wedding-market/' rel='bookmark' title='Game Changers in the Wedding Market'>Game Changers in the Wedding Market</a> <small>I talk to a lot of different wedding businesses over...</small></li>
<li><a href='http://www.thinklikeabride.com/theagency/2010/05/creative-ways-to-market/' rel='bookmark' title='Creative Ways to Market'>Creative Ways to Market</a> <small>I am seeing more and more creative thinking in bridal...</small></li>
</ol>]]></description>
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		<slash:comments>3</slash:comments>
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		<item>
		<title>Why Are The Number of Weddings Down?</title>
		<link>http://www.thinklikeabride.com/theagency/2010/09/why-are-the-number-of-weddings-down/</link>
		<comments>http://www.thinklikeabride.com/theagency/2010/09/why-are-the-number-of-weddings-down/#comments</comments>
		<pubDate>Tue, 21 Sep 2010 18:35:04 +0000</pubDate>
		<dc:creator>ndulj</dc:creator>
				<category><![CDATA[Blog]]></category>
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		<guid isPermaLink="false">http://www.thinklikeabride.com/theagency/?p=1819</guid>
		<description><![CDATA[Did you catch today&#8217;s story on eWedNews.com? For the first time, the number of weddings has sunk to the level of 1968. This is from a peak of 2,477,000 marriages in 1984 now down to 2,077,000 marriages in 2009. This is even though we have the largest birth population ever moving into the average marriage [...]


Related posts:<ol><li><a href='http://www.thinklikeabride.com/theagency/2010/08/the-end-of-marriage/' rel='bookmark' title='The End of Marriage?'>The End of Marriage?</a> <small>It has been a long held belief that the wedding...</small></li>
<li><a href='http://www.thinklikeabride.com/theagency/2011/06/who-is-your-customer/' rel='bookmark' title='Who Is Your Customer?'>Who Is Your Customer?</a> <small>I got to thinking about this today as I was...</small></li>
<li><a href='http://www.thinklikeabride.com/theagency/2010/11/surviving-in-a-changing-wedding-market/' rel='bookmark' title='Surviving in a Changing Wedding Market'>Surviving in a Changing Wedding Market</a> <small>There has been much chatter over the last month concerning...</small></li>
</ol>]]></description>
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		<slash:comments>1</slash:comments>
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