Think Like A Bride

Since 2005 I have been writing for the bridal industry on the art of marketing to brides in our ever changing world. Regular subscribers of Think Like A Bride have access to over 250 article on the various topic related to what we do and how to do it better.

I follow the statistics and track the trends in bridal marketing. I listen to the questions and concerns of bridal professionals around the country and around the world and do my best to fill in the blanks.

We live and market in an ever changing dynamic world. Each year we face a new crop of brides that think differently than the one before it. If you aren’t’ changing with them you are being left behind.

Subscribers as diverse as a bridal salon owners in Northern Washington, a wedding planner in Mexico City, magazine editors across the US and the UK, CEO’s of major bridal fashion companies and independent designers all check in each month to stay refreshed and on track. Shouldn’t you?

Here is what Rebecca Grinnals, CEO of Engaging Concepts had to say

“Another great resource that I refer to often is the innovative b2b wedding industry site ThinkLikeABride.com. It is jam packed with insightful articles and thought provoking pieces by an industry insider named Christine Boulton. I recommend it for anyone in the market but it is especially geared towards the small business owner/wedding professional and as far as I am concerned a ‘must read’ each month. The cost is minimal and makes a healthy return on the investment in terms of time and targeted information.

We can all learn more about ‘Thinking Like a Bride’ and be reminded of who our real boss is!! If you don’t do it - I guarantee you that someone else is!!”

Rebecca Grinnals, Engaging Concepts

These are just a few of the article that have appeared in Think over the years. I hope you gain some benefit from them. If you would like to link to them all I ask it that you give credit.

To read more articles like these, subscribe to Think Like A Bride and I will keep you up to date every month.