Face it, if you work in the wedding industry, you are pretty damn unique.
Our industry is like no other. We have a tiny window of opportunity to reach our target clients. The number one way they find us is word of mouth. They come to us worried, scared, uninformed and on a raging emotional high.
Our target market rolls over every year. Each new crop of brides is different from the next. It is imperative that you stay on top of how they think.
The wedding industry today is overcrowded. In most categories, there seems to be more vendors than brides. (Planner, photographers do you hear me?) With the tools available today, all of these vendors, whether they have been doing it for 20 years or 20 minutes have a level field for marketing (Notice I did not say skill set or experience, just marketing) The question becomes, how do you differentiate yourself from the pack.
That’s where I can help.
I cater to the small independent wedding professionals that make up the heart and soul of our industry. I understand just how unique what you do is. I also understand your limitations in marketing budget and time. Uh, been there done that.
The tips and techniques that work for larger businesses in other industries aren’t going to work for us. That’s why you need a specialist.
That’s what Think Like A Bride is,
a marketing specialist for the wedding industry.
I take a no nonsense, in your face approach. I cut though the bull, and bring you the real ‘need to know’ in terms that you understand.
The Blog: I give you the quick hits on everything from industry trends, what’s up with the brides and the latest tips and tools in marketing to them. I slice and dice the numbers and theories and serve you up the tasty tidbits.
This is also the place for in-depth answers. Here you will find the hands on kind of tools you need to understand today’s brides and effectively market to them. The better you understand your target market the faster you can grow your wedding business. Once again, I don’t pull any punches and there are no scared cows allowed. I tackle the issues that you are struggling with as you build your marketing and build your business. I don’t just debate the issues, you need answers and I give them to you along with the reasons why.
Web Design: The single thing that sets Think apart is that we are always going to be there for you. My goal is to make you as self sufficient as possible with your new website by teaching you how to uses it, update it and keep it rockin’. That doesn’t mean you won’t be able to get a hold of me when it done. I don’t believe in that; I want you to be a customer for life.
Consulting: One on one consulting is the best way to address your individual needs. I hold your hand, scold you and make you do your homework. I can’t grow your business for you; I can only teach you how to do it. I can answer the questions and talk through the dilemmas with you. You can count on my no nonsense style to weed through the bull here too.
