The #1 mistake I see from amateurs in the wedding blogosphere is the dreaded “wall of text” If you want a damn near guarantee of losing your audience put up a post of 500+ words with no separation, no images and headings. Here are 4 tips for building a better blog post.
Know thy audience.
If you are reading this then your audience is most likely today’s bride. She is a millennial and a digital native and she lives for Pinterest, Instagram, Vine and status updates. What do these all have in common? Brevity.
Pictures speak a 1000 words
No matter what you are writing about, break it up with pictures. 2 reasons, pictures attract the eye and will grab your reader’s attention. They can be shared in Pinterest, today’s brides favorite planning tool.
Use Bullet Points and Headers
I hate to tell you but your target audience doesn’t read; they scan. They are not going to scan your wall of text. If you put the major points in <h> tags those will catch their eye and they may read the supporting paragraph.
Break it Up
If you have that much to say, it is probably worth breaking up into several blog posts. So instead of a wall of text that won’t get read, you can have 3 to 5 quick hit posts that will fill 1-2 weeks on your editorial calendar.
Building a better blog post isn’t magic. Just think about how you browse the internet.
PS> if you caught the really geeky reference in this post I will give you a 20% discount on a blog analysis package.