I’m sure you are checking the stats on your website, but are you paying special attention to where your website traffic is coming from? Everybody check to see if there traffic is up and how many visitors hit a particular article. I pay even closer attention on where my traffic is coming from and capitalize on that.
Hello, my name is Christine and I am a stats addict.
Social media is one of the top traffic drivers today, right behind Google(if you are doing it right). Because of that,I have people ask me all the time if they should post on Facebook, or is Pinterest more important; but wait, what about Twitter and should I be on Linkedin. I hate to break it to you, but there is no hard and fast rule.
You all know that I run 2 very different websites under the Think masthead. Where the traffic comes from is very different for each.
For Think, Linked in drives a ton of traffic, so does StumbleUpon. On theDish, it’s Pinterest and Google image search.
This isn’t a guess, it is what the stats tell me. So what to you think I do with this information? Why I exploit it to the nth degree!
As soon as I publish a post on Think, I use the socialize buttons on the post to send it to my groups on Linkedin and to StubleUpon because I know they are already interested in what I have to say. I have Linkedin set to email me every time there is a like or a comment on one of the discussions I have started. I respond as close to immediately as possible. Yes, I also have the app on my phone. Oh sure I put it on my Facebook fan page and if it has an image that goes to my marketing board on Pinterest.
Over on the Dish, it’s Google image and Pinterest. To optimize the Dish I pay special attention to labeling my images. Yes it takes time but it really pays off. I have the Pin it button enabled to make it easy for everyone to share. Not only others, but I use it myself as soon as the post goes live.
I am sure there are some of you thinking that if Linkedin works so well on Think, why not use it for the Dish. The answer is that they have 2 different targets and I pay attention to my stats. It all ties in with yesterday’s post where I said to forget about your weaknesses and capitalize on your strengths.
Why should I beat my head against the wall trying to get Think noticed more on Pinterest when I can really soar on Linked in?
Where is your traffic coming from and are you exploiting that to it’s maximum potential?
Do a little testing and see which social media network is best for you.