I know you’re busy. I know that your creative juices are drained by your clients. I get it but for crying out loud;
if you are going to invest your time and treasure in a Bridal Show …
Don’t Phone it in!
Sunday I went to a crazy, amazing bridal show. Suffice it to say, it was the first time I have ever been compelled to take a crowd shot.
So many of the vendors knocked it out of the park, but today’s column is about the ones that didn’t.
If you are going to present in the tabletop displays then do it! If you can’t/won’t put in the effort, you are smarter to just withdraw.
Yes it is a beautiful centerpiece, but this was a tabletop display showcase. Yes, working with that background couldn’t have been easy, but if you did a walk through you knew what you were in for. You paid to be here-BRING IT!
This one hit the mark. Same craptastic backdrop but they went the extra mile. Not only was the tabletop pretty, it was on trend, took the carpet into account and matched the company’s look and style.
On to the booths.
This one kind of breaks my heart because I know this vendor and I know that she is capable of so very much more. Everyone has a bad day but when you know that your biggest competitor is going to be in the same show and they always knock it out of the park, you just can’t afford to drop the ball like this. As I always do, I made a point before I took this shot to ask if the booth was finished.
Just for reference; the competition.
A couple of other notes on bridal shows:
Do a walk through.
If you can negotiate for prime placement, do it.
Don’t blow your investment by phoning it in.
More really is better.