It is always a good thing to have an attention grabbing booth. It is a good thing to think about the real-estate above your booth as far up as you can go. It is a good thing to have the right signage to explain at a glance what you do.
It is a freakin’ amazing thing to have one booth nails it all!!
Ladies and gentleman, give it up for Don Summers, Jr and his team at Events Plus!
Wow, just wow.
This is what a bridal show booth should look like.
I have never seen so much done with an 8′ deep piece of real estate. The booth could be seen from anywhere in the convention hall, its bright colors commanded attention. Inside the booth were not only the standard portfolios but also a video presentation. The booth was very well staffed with every member of the team in matching Events Plus embroidered blue button downs.
Below are a couple of images that I took, the ones above Don was kind enough to share.
The first one shows the booth in action. Note the matching shirts on the staff and their attentive nature. The second one is some of the best in-booth signage I have seen. It was located directly over their portfolios at eye level. No one had to ask what this company did. the only change I would have made would have been to put their logo on it in the lower right hand corner to cement the association of who and what more firmly in the consumers mind.
Take a lesson my friends. When I said go big or go home, this is exactly what I was talking about!
I do realize that a booth like this isn’t in everyone’s reach, so tomorrow I will showcase a small more intimate booth for a photographer that also did a fine job with much less.
and yes, yes, we all understand why I didn’t go into photography.