With everything you have to do, worrying about getting press for your wedding business is probably not high on your to-do list. Well it should be.
For most wedding businesses, by press I mean getting your work out the on the top blogs as well as the multitude of local and regional wedding blogs. Those are, after all, where today’s bride is finding her muse and inspiration.
Just as important, being able to show all those posts on your own Press page is a huge boost. Somewhere in the back of many of today’s brides mind is the secret dream of having their wedding splashed all over their favorite blog. If they see that you are regularly being published, that is one more point in your favor.
Now the question is, “How do you get your work on all those blogs?”
I have one client that is a master at it. Kathy Best, owner of Front Porch Farms seems to do it without really trying. Truth is, Kathy has a bit of an advantage over most of us, she also owns Front Page Publicity, a PR agency in Nashville. When she started Front Porch Farms she had no problem using those skills to promote her new venue. Bottom line, she knows the power of PR and how to get it.
Here is how she does it.
I do think my PR background played a huge role in our success. I know from PR that images are everything and there are times when I go way above what I’m paid to do or what is included because I want the images for the website. Everyone fusses at me about this but I look at it as a form of marketing…we want weddings to be a certain look at our venue so we were making them that way long before brides could really afford to do it. Brian finally got used to everything we did having to be about the photos. Now he gets it.
First of all, she makes sure that her event are “press worthy.” We live in a visual age and Kathy know that it is all about the pictures. That often means going above and beyond the original contract.
(Brian is her hubs and partner. He builds many of the cool props they use)
The next thing Kathy does is seeing to it that her work gets submitted to Two Bright Lights. I know this because I maintain her site and I see the emails. Today she had one picked up by a blog in the UK. Not bad for a site in the hills of Tennessee that is just over 4 years old!
“But Christine”, you ask, ” Two Bright lights only accepts submission from Photographers. I can’t even get them to send me images how do I get them to submit to TBL?”
Make you events press worthy.
As Kathy said, go above and beyond if you have to. Think of it as part of your marketing budget. Believe me, the bit you spent on some extra flowers or better linens is a pittance compared to what you would spend in advertising to get the same exposure. I am not saying do it on every wedding, but if you have one that comes close, do what it takes to get it there. Re read this part of the quote “we want weddings to be a certain look at our venue so we were making them that way long before brides could really afford to do it.” Doesn’t that tell you that now they do “afford it”. Kathy made an investment and it is paying off.
I don’t know many photographers that don’t want their work praised and raved about. Who doesn’t want to be published. If you give them “press worthy” events they are going to want to show them off. Ask them to submit to Two Bright Lights. The more often your events get picked up, the easier it will be to convince photographers to submit. If all else fails, hire your own photographer even if you have to write it into your contract.
Beyond TBL, you can still submit your own work to the blogs individually. You will have to have the approval of the photographer that holds the copyrights. Read and follow their submission guidelines carefully. Submit to the blogs that already showcase your style. Another tip is to find out what blogs your brides read and submit to those.
Yes, Kathy has an advantage but only because she has done PR for so long.
You can do it if you try.
One more itty-bitty thing: You may be on blogs and not even know it. Set up a Google alert for your company name, that way you’ll know.