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I get asked this question all the time. Unfortunately there is no magic mathematical formula that I can give you.
The answer is different for everyone. It depends on who your audience is and what you are trying to accomplish.
Conventional wisdom and some of the most influential blogger will tell you that posting EVERY.SINGLE.DAY is a must. That isn’t true for everyone. If you are just posting mindless crap to keep to that kind of schedule, or worse, stealing others ideas and regurgitating them then daily posting may be causing you more harm than good.
Oh sure, if you are a news oriented site or a pro-blogger then yes, daily is what you have to do.
For most wedding professionals that are just blogging for branding and SEO, quality is better than quantity.
Suppose you have been posting random tips to try to keep up a daily schedule. Twitter or Facebook might be a better option. Cut back the words in the post to no more than a quick hit, add an image and schedule it for your social media.
I am not saying to forget your blog. Your blog posts have a different purpose.
On your blog you should be posting well thought out pieces that are better developed. These are the pieces that will be more evergreen. For example, I have some blog posts that are 4 years old that are still getting comments. These are the kind of articles that really help build your reputation.
When I started blogging it was about SEO and getting readers. Today it is also about ‘social proof’.
Wikipedia defines Social Proof this way:
Social proof, also known as informational social influence, is a psychological phenomenon where people assume the actions of others reflect correct behavior for a given situation. This effect is prominent in ambiguous social situations where people are unable to determine the appropriate mode of behavior, and is driven by the assumption that surrounding people possess more knowledge about the situation.
On a blog, social proof is the number of likes, tweets, +1 and comments your post gets. Think about it this way, if you see a post has a bunch of re-tweets and comments, you are far more likely to read it. If other people are sharing it, it must be of value, right? If no one thought enough to share it, it must not be that great. Put another way, are you more likely to pick the restaurant with the line or the one across the street full of empty tables? These people must know something,right? We trust and value the opinion of others in our peer group.
If you are posting everyday with throw away tidbits, your posts don’t have time to accrue any real social proof.
Cut back your posting schedule and make your posts more relevant and content rich. Let’s take the idea a recent wedding done by a caterer. Instead of just throwing up a few pictures and some content along the lines of “We had great fun catering the Rick & Rachel’s wedding this weekend at {Venue}. Enjoy these pictures.”
Try something like this:
- Describe the food and how it fit their vision.
- What made these food choices unique
- Showcase a special ingredient or preparation.
- Why did you style the food displays the way you did and how can a bride DIY that decor
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