What’s Up with Think’s Website?

The short answer is that I’ve been playing!

The long answer is a bit more complicated. Have you ever heard the old saying “The cobbler’s children have no shoes?” What that means is that way too often, people are very good at what they do but they stay too busy to get around to doing whatever ‘it’ is for themselves. The classic example is that in all those year that I owned one of the top bakeries in the city, my kiddos usually got a cake from Baskin & Robbins for their birthday! I know, it’s pretty sad!

It’s the same thing now that I do marketing and design website. I can’t remember the last time I updated Think, a year and a half maybe. Sure, I did a tweak here and a tweak there, but nothing major or thought out. Besides, I really like the way my site looked.

Two things caused me to get in there over the weekend and start rooting around.

Call to action. I preach it all the time that all of your marketing material needs really clear calls to action. No,duh! You would think I would have had mine front and center. I imagine it was a bit of not seeing the forest for the trees. I had a session with one of my consulting clients last week and in the course of conversation it came up that they didn’t even know I designed web sites. Well Shit! How are going to sell something people don’t even know you do?

Mobile Responsive. The second thing that made me do it was the recent launch of some really sweet mobile responsive child themes for the Genesis framework. What is mobile responsive you ask? I am not just talking about having images that show up on iPhones and Androids. My new site will resize itself depending on what device you are viewing it on. No more scrolling from side to side. Really, try it out.

That is a really cool thing, but there is a learning curve and I wanted it on my site, not a clients. There are still things to tweak, like I have to find a new way to display my portfolio. That will come.

Anyway, that’s what’s been going on. I’ll continue to play, especially with the graphics. I’m not in love with those, but you see one of the things I love about the web is that it’s “liquid ink.” Don’t like something, you can change it on the fly. Keep watching as the new site and framework evolves.