Before the show opened, I visited a booth that had a nice display, but failed on my pet peeve, NO SIGNAGE. Not bad signage, none! Hmmm.This was a cake booth and I know just a little more about cake booths than most. There were no pre-cut samples, there was a table in the front of the booth with ~gasp~ a chair behind it. This I had to keep an eye on.
This is the line outside her booth an hour later.
Here is why…
Because she was hand cutting those samples, she got to talk one on one with every person that sampled her cake. Her booth placement helped; she was the first cake booth. I am sure she gave out far fewer samples than the other cake vendors, but every single one counted. (I checked. She gave out about 50% of the other cake vendors.)
Unconventional thinking; I love it. This was an interesting twist and I doubt that it would work on a really large show or for a different type of vendor, but for a smaller more elite show…maybe.