Is E-commerce Something You Could Do?

I am seeing the twinkling of a trend among small independent wedding vendors. E-commerce is beginning to come into play more and more as either an additional service or product or a full on pure play. Monday I’ll start my third E-commerce site in the last 2 months.

How, you ask, are wedding vendors using Ecommerce? They are using it in a variety of ways. I’m not going to give away their ideas, but I can tell you that it runs the gambit from hand-crafted products, to personalized design services to gift cards.

This all ties into what I have been saying about really thinking about what makes you unique and how you can use that to enlarge both your offerings and your niche.

Capitalize on your reputation to expand your business.

Think about what you can pre-package, so to speak. Suppose I were still baking. Now my wedding cakes were all one of a kind designs and not something I could have sold on the internet, but my hand made truffles would have worked. For that matter, if I had really wanted to go for it, I could have sold just the designs, cake blue prints, if you like. Brides could have then taken them to their auntie or local baker to bake and decorate.  Do you see where I am going with this?

Put on your thinking cap and go for a walk outside the box. 

One of the amazing things about the internet, is that you can try these kinds of things out relatively cheaply. Put a page on your site with your products and a simple shopping cart for a small investment. If it works, then you can think about really investing in it. If it doesn’t, take down the page off your site and you are out a couple of hundred buck, tops.

Next week, I’m going to take you on a tour of what I think are a couple of the best sites to emulate to market both your current business and an eCommerce play.

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