I ran across an interesting question today about where you should put more effort, in your blog or your Facebook page.
I’m not really sure why that is a question. Let me break it down for you.
Your website is your own personal piece of internet real estate. Think of it as your home because in terms of your marketing, it is. Your blog should be the heart and soul of your website. In web design today, integrating your blog as a page on your website is the only way to go. If your blog is off on another url from your main one you are missing the boat.
Today’s brides go to one place to find their vendors above all others:
If you aren’t ranking high in search engines for what you do and where you do it, you are behind the game.
Reread that last sentence. Notice I did not say for your name. I hope to hell you rank number one for your name. Unfortunately, that isn’t how brides search. They search for things in places.
They search for florists in Bucks County.They search for wedding planners in Washington, DC. They search for caterers in Fairbanks, AK. They don’t search for Polly Sue Purebreds Catering. If they do it is because they have already been made aware of Polly Sue from a referral and that is a post for another day.
Now that you understand this, you understand why your personal piece of real estate is so important.
Back to the original question: your blog or Facebook.
Every time you post to Facebook, you are sending all that Google juice to Facebook.com, not to Polly Sue’s url. Great, I’m sure Mr. Zuckerberg appreciates the Google juice, but frankly, you need it worse than he does.
Think of it this way, you have an office or a store but you still meet people in the local coffee-house. Instead of investing to improve your office or store, you take time and treasure to improve the coffee-house. That’s just dumb.
How about this instead, you work on improving the store, and then post updates on the coffee-house bulletin board. When your potential customers start looking for you the coffee-house bulletin board is one of the many signs pointing to your store. When they get to your store, they see how amazing you are.
Enough with the analogies, if you don’t get it yet you never will.
Your blog should be an integrated part of your website.
Facebook should send traffic to your website, not the other way around.
Post to your blog and have it automatically cross-post a headline and an excerpt to your Facebook page leading them to your website.
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