Some days the universe just seems to present itself in ways that make thoughts and ideas crystal clear.
I ran across an article from last month on Forbes Magazine’s website talking about why so many Millennial women are burning out at work by 30. It made perfect sense. They have been pushed since birth to reach higher, strive harder. To get the best grades and the best resume in order to get the right job and shatter the glass ceiling. Go! Reach! Strive! Succeed! The one thing they never learned is how to take a little time for themselves. I mean for heaven sakes, they are answering email while they squeeze in a pedicure!
Now let’s throw in a little touch of wedding planning for good measure.
Do you have to wonder why today’s brides can be a little frazzled and touchy?
Then low and behold, the universe laid two different answers on my table.
Brides want wedding vendors to take the pressure off. Oh, they may not know it, exactly, but they do.
First I received an email blast from a wonderful wedding professional I have know for years and highly respect, Kellie Bryson of Main Event Productions. Kellie had the opportunity to interview one of her MoBs and shared it in her newsletter. With her permission I want to share parts of it with you.
Getting right into the details — how long did you have to plan the wedding?
A total of 13 months.
Tell us what you thought were the most important aspects in selecting a wedding venue.
The number one priority was a beautiful outdoor setting with a backup plan in case of rain. It was also important that the venue have a wedding package available because we did not have the time or opportunity to shop for vendors.
Ok, this family had 13 months to plan but felt they did not have the time to shop for vendors. Hmmm, so having a package took off some pressure. You can read the entire interview on The Main Events Newsletter The point is, they specifically chose a vendor that could take off some of the pressure. Look for this trend to continue.
Next an email came to a website I’m webmaster for from a website I had not heard of that was beginning to explore my local market. I figured I would check it out. My immediate suspicion was that it was just another wedding portal looking to be the next Knot. Well if you have read Think for more than a month you know where I stand on those. This one caught my eye, specifically these few lines
She wanted something fast and easy that could help her find her vendors. She realized much of her precious time was being spent asking vendors about availability and price range, as well as exchanging basic wedding details. She wanted a location where she as a bride could “shop for vendors,” as well as give vendors a way to see her wedding details and budget without having to pick up the phone.
Wait, you mean to tell me this site was designed from the brides point of view? This bride was sick of wasting her time on the phone telling the same details to multiple vendors just to find out they were booked or out of her price range. Why couldn’t she just put all those gory details out there and then contact vendors she might be interested in to have a look?
Damn, makes perfect sense to me.
Enter Haley Suggs, the genius behind the nearly brand new website The Bride Link. With most sites vendors buy listing and the lead list that comes with them; a bride registers and then get spammed by every vendor in a 200 mile radius on no information. With The Bride Link, our bride starts the process by listing her information, date, location, guest count, budget, her hopes and dreams even her Facebook page if she wants. Then she looks through the vendors (which are required to list some type of ball park pricing) and for the ones that look promising, she sends them a link request. (Think: Facebook friend request. ) Once the vendor accepts the link request, they can see the full details of our bride’s information and start the contact back and forth.
This puts the power in the brides hands, gives them the information they want, blocks out all the spam from vendors they don’t want and keeps them from wasting time telling the same details over and over again, Brilliant!
Over the last year in development and the last 4 months post launch, Haley and her team of developers have honed this site down until it is sleek and flawless, just what today’s bride expects. It’s clean, easy to use and easy to navigate. Now it’s time to start scaling. You see up until now it is specific to Knoxville,Tn. Smart move roll it out locally, perfect the processes and systems then start to scale.
If you are smart and want to be on the forefront of what I think may be the next big thing, contact Haley for a demo.
So what is your take away from this? Find ways to make it easy for your bride. Do what you can to take some of the pressure off. Think packages like Kellie or a streamlined system like Haley.Make yourself their lifesaver.
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