With all the controversy and news of closings and consolidations in 2011, who would suspect that a story advising against wedding vendors getting sucked into the Groupon culture would be number 1?
Groupon for Wedding Vendors? Not!
I am willing to wager that it wasn’t wedding vendors looking for a boost that sent that traffic through the roof. Now as far as I know, there are still more brides than wedding vendors. (Although some days I question that!) I will bet you money that it was brides looking for a deal. You should see the list of search terms used to find Think this year! Of the top 50, 10 were Groupon related.
- wedding groupon
- groupon wedding
- groupon for weddings
- groupon weddings
- groupon wedding deal
- wedding groupons
- groupon wedding deals
- wedding deals on groupon
- groupon for wedding
- wedding planner groupon
Right about now you may be thinking , “Hey, I could get a lot of traffic if I did a Groupon”. Well, yes, yes you could most likely use that to get a ton of traffic, but is it the traffic you want? You may want to read this first…
A photographer works for free for a year through Groupon
Sounds like fun to me.
Here is what brides have to say on Wedding Bee. You might want to notice the comment by the bride than got a deal on here engagement photos…not a word about her booking them for the wedding. Hmmmmm Also the one that bought cake pops, didn’t see her commit to a cake from that baker.
What does this mean to you? Front and center it means brides are looking for deals, but you already knew that. I think that you would be smart to find a way to offer some deals, just not through Groupon-type sites. Come up with your own deals and publicize it yourself with your social media. Put it out on Facebook and Twitter. Publicize it on the local wedding platforms you advertise on.
You might even consider doing it in a Groupon-type manner. Limit the number and require a tipping point. Have a deal on a regular basis, say weekly or monthly posted on your website to keep brides coming back to check.
I can’t even begin to tell you what kind of deal to offer. You will have to think long and hard about that one. Make sure that it gets them into your store or your website. Make sure you will at least make something off of it. Make sure that you don’t do something that will overwhelm you.
Just don’t do what the photographer above did. I want you around next year!
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