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It’s that time of year again. Bridal show season is right around the corner. Are you ready?
Do you know how to pick the right show to reach your target bride?
Do you know how to take advantage of pre-show publicity?
Have you designed your show collateral?
Do you know how to design your booth for maximum effect?
Have you written your post show follow-ups? You are doing more than one, right?
I have said it before and I will say it again, bridal shows are expensive in both time and treasure. You need to get the best return on your investment that you possible can and there is only one way to do that.
Be Prepared!
Proper planning from the moment you decide to do a show gives you the jump. One of the keys to high ROI is a total cohesion of all aspects of your show marketing. Decide early on your message and then don’t vary, just keep pushing that one message home.
If you want more information, in a clear, point by point style, you have to read the book. Don’t wait until the last minute, do it now. You need time to develop your message, get stuff printed, get the word out early to build interest and get the booth designed.
Seriously, if you are going invest money in a show, (not to mention a day on your feet) don’t you deserve to get all you can out of it?
Bridal Show Success is the only comprehensive guide to trade shows written specifically for the bridal industry.
It takes you through the planning, to the show to the follow -up. Step by step it will teach you how to produce the most ROI off any bridal show.
Think of how much you have riding on your bridal show marketing, $14.95 is a drop in the bucket to make it all work flawlessly. Heck that’s less than you are going to spend on coffee for your team the day of the show! Isn’t that a small price to book more brides?
Buy the book today, reap the benefits for years to come!
Here is what one reader had to say…
TaylorMade Weddings>Think Like A Bride
My Bridal Show was a success yesterday. I took your advice – “Go big or go home”– and made quite the impression. Let’s just say…the fish was a BIG hit! Thank you for sharing your experience and knowledge in your book. It pays!
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