Want to know where to put your marketing dollars?

Think Local!

How much money do you waste advertizing in places like the Knot, Party Pop or the one I find most ridiculous, Grace Ormond? Do you really think your brides are there looking for the florist to do their bouquets? or their cake? or their DJ? Please.

OK, let me ask you in a different way. Do you think you are smarter than Google? I found this quote in this month’s Fast Company

Google covets the $140 billion local ad market.

If Google covets it there is only one reason; because it works. it will work for you to.

Last week at Blog Camp I was asked where and in what order wedding vendors should put their marketing dollars. Here you go:

1. Your own website.
2. Your social media (use it to point back to your site)
3. Local wedding or event website. In NashVegas that is Ashley’s Bride Guide.
4. Local Bridal Shows that have magazine and website tie ins.

That’s it.

If you have money left, think events and promotions.

I have only one caveat to this whole “only local” thing.  Wedding Wire may be a national site and I doubt seriously if you will ever book a bride directly off it, BUT it is worth the spend to have their Review Widget on you website. Brides trust it. In essence, that is money spent to enhance your own website, so it fits the criteria.

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