Earlier this week I showcased the booth that A Magical Affair did at the Perfect Wedding Guide show. Well, I want to use them to drive home another point about getting the most out of your bridal show marketing.
The team at PWG did a good job of offering opportunities beyond just renting you a booth. In addition on the Mezzanine level along with the fashion show they set aside space for tabletop display. A Magical Affair took good advantage. They did 2 tabletops, each completely different. Just a note, the fact that they were able to secure 2 tables tells me that there were some vendors that passed on this opportunity. Big mistake.
The first tabletop followed the current trend of less formal but still heavily decorated. It also made good use as a showcase for paper product like menus and signs. Played right, these can be a profit center for planners. Take a look.
The second table top was sleek and elegant and the near opposite of the first one. It was equally as big of a hit.
Take advantage of every opportunity that your bridal show offers.
If you don’t you are missing a great chance to maximize your investment. If had read the book, you would have known that.