Power Hour

I was having cocktails yesterday afternoon with a friend that just happens to be in the industry. Needless to say the conversation drifted to wedding marketing and she asked me how I found time to do any Social Media Marketing.

Granted, I am in a little different situation than most of you since I spend most of my days chained to the computer, but…

I start my day, everyday, with what my friend dubbed “The Power Hour”. I check blogs, schedule the good one to tweet later, save some to my blog with the “Press This ” app, comment on others. I check the tweets and FB status updates from the night before and forward or respond as needed.

Next I hit the forums that I frequent. There is always something to learn. Whether you are reading the brides forums or networking in the vendor forums, it is important to spend that time catching the pulse of the industry.

Next I’ll check the stats on my sites. Yep, I am a true stat whore. On days that something big is posted, I check them about every hour. I know, that’s obsessive, but it’s just who I am.

Now that you have done your power hour, you just have to check in from time to time to see if anything major needs to be mentioned/commented on/forwarded. You can do this on your phone between projects. I really just takes a minute unless something major is happening.

A large part of why this works is because it’s daily. If I let it build up and only did it once a week I would have to give it a whole day. Not happening.

If you want to get started on this plan, start small. Pick one and do it diligently until you have it down smooth, then add another. Before you know it, you will have it down to a science and you will be juggling a ton of conversations better than Cirque du soleil.

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