2010 was a brutal year for many. We pulled back, we hunkered down and we regrouped. We had the time and we took it to re-invent and to ponder how we really wanted our busness to look.
2011 is the dawning of a new era in the wedding busines. The smart ones have seen the handwriting on the wall and are poised to go forth and kick butt in the new enviroment.
You have reinvented your business model,
but have you redesigned your marketing to match?
If your business has evolved and you are marketing as you always have it is literally like sending out your message on a different frequency. It creates static. Static is distracting and annoying and it won’t do anything to sell your product. So now is the time to make sure everything is in sync.
How has your business model changed and how has your approach to bridal in general changed? Have you found another product that appeals to today’s bride? Have you found a way to capatalize on the here to stay DIY brides? Have you seen your weddings take a turn to casual from clean and elegant?
Whatever has changed, your marketing material needs to reflect that change. All of it.
That means more than updating your blog. It probably should include updating the look and feel of your entire website. It may even need to go as far as your logo.
One thing I can tell you about today’s brides is that if your image looks stuffy or in any way old school, they won’t look any further into what you have to offer.
Think about it this way, with so much competition today, first impressions mean more than ever. If your website or your business card or your logo screams “Mom’s Choice” you are not going to get a second look.
Today’s brides are cool, casual and very independent and they want a very personalized wedding. They don’t care that you have been doing this for a hundred years, they want to know that you are going to ‘get’ their vision and help them to achieve it.
How does your marketing speak to these women?
Here is a tip:
Lead with your work. Show off your style. Don’t try to be all things to all brides.
If your style is shabby chic, reflect that in your marketing. Your brides will find you.
The same goes if you are highly contemporary. Reflect it and the brides attracted to that will find you.
Here is the beauty of a plan like this, by setting yourself apart, you will attract the brides that you most want to work with. Everybody knows that is a lot more fun.
Sit down today and review your new, reinvented business and then see how it measures up with your current(mostly old) marketing.
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