You Can Lead a Horse to Water… — Think Like A Bride-Marketing Mojo for Wedding Businesses

I met with a friend last week that needed some advice on promoting an upcoming event. We talked about the time frame (very short), we talked about what they were doing already(great event, some advertising, no social media) and what they hoped to get out of the event.

In the course of an hour we tossed around ideas and looked at some possibilities. By the time we were done I thought that we had laid out a fairly comprehensive plan. The thing was, it needed to be implemented almost immediately. Now, yesterday if possible.

I still haven’t seen one word on social media. Not. One.

This needed to be mobilized by all the people that are involved in it. By getting everyone involved, setting them all up to update automatically and letting it roll, it should have been an easy thing to do.

Sometimes, when you have a lot riding on your PR and marketing and your hands are already full running your business, it just makes sense to hire someone to do it for you.