Who Are Your Twitter Followers?

If you have ever been to one of my seminars on Social Media then you know that one of the things I recommend is that you take a look at who your followers really are. I have long suspected that most of the phenomenal growth in followers and friends is with other wedding professionals. Stated simply. it isn’t brides-to-be following you, it is most likely other wedding pros. Finally someone has done the heavy lifting to prove the point. Many thanks to bloggers at NearlyWed Blog for this fab infographic. Go read the whole article, it’s fascinating.

Well now, what does that mean? Should you bail on Twitter? For me, that is exactly where I want to be because my primary clients are wedding professionals, but what about you? If you are thinking about Twitter as a marketing tool how much time should you be investing in it  if it isn’t attracting clients? Twitter and building your network of like minded professionals isn’t with out merit. Networking is always valuable, but it isn’t the be all to end all in marketing. Don’t get me wrong, I have made some lovely friends because of Twitter, none of them brides. I go back to the question, how much time are you spending tweeting and are you thinking you are marketing? Well, you aren’t marketing, but you are building your personal brand. If a potential client want to know more about you it’s out there for them to find. (Do I need to remind you how search savvy today’s brides are?) Be careful what you say on social media. I suspect that the same is true if you sort through your friends on Facebook. Facebook however may just be a much smarter place to be. I’ll give you some more of the how’s and whys on that one in an in-depth look later this month.

Related posts:

1. Twitter. How the Big Boys Roll …and I bet you are doing it better than some....
2. How to Fail at Twitter Twitter isn’t really all that hard to grasp yet I...
3. Using Social Media to Engage Your Customers So you have a Facebook page and a twitter account...
4. Connecting the Pieces of Your Social Media I know that if you are smart enough to be...
5. New Media Marketing What is new media marketing? Should you care? Oh no,...
6. Two Schools of Thought on Social Media Posting There are two distinct schools of thought on how to...
7. The Power of Poo: Outrageous Marketing Yep, I just had to use that headline. It got...