There seems to be a huge push by certain people in the wedding marketing industry this week to convince you to abandon Facebook as a marketing tool and put all your eggs in the Twitter basket. Hmmm, where is this coming from.
On Tuesday Lienne Stevens of Splendid Communications posted this article about the supposed mass exodus from Facebook.
Then today I found this press release from two bright lights saying…
Most wedding professionals should spend less time blogging and on Facebook, and reallocate this time to building a business presence within the wedding Twittersphere
I Call Bullshit!
bullshit_detector
One of the things that has gotten me where I am today is the massive amounts of data I ingest everyday. I analyze information from sources both within and outside of the wedding industry. Well, just let me tell you, what I have read above just didn’t ring true with I am seeing.
And here’s why…
It has always been my position that if you look at your twitter followers that you would find that the majority of your followers are fellow wedding professionals. In fact, I even say this in my seminars and in my blog. Apparently, it isn’t just me. I posted an article earlier this week siting the very interesting infographic that NearlyWeds had posted regarding Twitter followers. NearlyWed did the math folks. They are self described as a bunch of geeks, I trust their data.
Having said that, I also want to say that I still believe that Facebook is your better bet and here is my backup on that.
Check out this article on eMarketer.
Here are the juicy quotes:
Unsurprisingly, despite Facebook’s growing appeal to older users, 18- to 34-year-olds spend the most time on the site per week, at 8.5 hours out of 22.4 spent online.
And this:
In Q1 2010, comScore found that the visitors who spent the most time on Facebook also spent the most money online. Targeting users who not only spend large amounts of time on the site but also devote a large proportion of their total online activity to the social network could translate to going after the most lucrative portion of the audience.
I have to tell you, I still think Facebook is a good bet. People are still using it to connect, not just to play Farmville. As long as your target market’s friends are on there, your target market will be there to connect and keep up with their tribe.
The other aspect of Facebook that works in my mind is the “peer pressure”, if your tribe Friends something, you will be prompted to Friend it as well. It is word of mouth marketing on a whole new level. One thing that Facebook does very well is to read your tribe and use that data to make recommendations. You may not like it on a privacy level, but on a marketing level, I’m not going to pass it up.
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