Re-Invent Your Business

How are you re-inventing your business?

Last night I was at a networking event and had the opportunity to speak with quite a few wedding professionals in a wide range of categories. I saw an interesting pattern emerge.

There are a lot of very smart people either in the middle of or in the beginning phases of completely re-inventing their businesses in light of the new economic realities in the wedding market. Instead of continuing to do the same old thing they are reading the market and rolling with the punches.

Two different photographers are seeing the light, one is fairly new and the other is a seasoned pro, but both are no longer putting their emphasis on shooting weddings. Instead, both are moving into the portraiture market but in entirely different ways. Both are using their established connections and unique skill sets. Very Cool!

I spoke with a new linen company that is completely re-inventing the wheel. I am interviewing them later to get the skinny for an in-depth article on this topic for the members content side of Think.

I also got to check in my florist friend that is placing her emphasis on rentals to both brides and florist. She is in the unique position of having ‘things’ that other, new florists haven’t had the time or treasure to amass.

I also met the owner of an invitation company that is branching out into event planning. (OK, don’t get me started on new planners but at least they are re-inventing)

What I want to know is how you are reading the market and re-inventing yourself? You all know what I did six years ago to re-invent brand “ME”. What are you doing?

I am putting together an article and if you would like your unique story included, just leave a comment of send me an email.

My readers are some of the smartest wedding professionals out there, I can’t wait to hear your stories.

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