Why Are You Carrying All The Marketing Load

We are all guerrilla marketers. We have to be. There is no more cost effective way for a small business to get ahead. We will always have more time than money. Guerrilla marketing is fast, nimble, cheap and able to turn on a dime. Done correctly and consistently it builds tidal waves.

One of the best tools is online text content. It is free, searchable forever and it demonstrates your expertise and knowledge. It takes time to create content, to write blog posts, to write article to submit online to tweet and update your Facebook business pages, but you don’t have to carry that load yourself.

Guerrilla marketing depends on human resources,; why isn’t your whole team involved? If you have done a good job of hiring and training your team you have a valuable resource with knowledge of their own. Everyone of your team can and damn well should be expected to participate in your marketing efforts. I mean, after all, the busier your business is the more work ~read hours~ for them. So put their butts to work.

Set your blog up to be a team blog with multiple authors; same with your Facebook Group page. Have your staff tweet under your banner. Have them set up accounts with your name and theirs. (@Think Chris or @BlueBrides_Stacy) Yes you can monitor these and probably should but if you trust these people to handle you money and your clients then you should trust them to handle a little content.

Do you need some ideas on this? All righty. Say you are a bridal salon, each of your consultants should have an authorship on your blog, so should your in house alterations person. Do you have one staffer that you all think of a “Shoe Queen” have her post a weekly shoe column? Caterer? How about you, your chef and your event designer all posting on a regular schedule. For that matter, why not add guest posts from your favorite rental company and your florist?

Wedding planner? Get your whole team involved. Assign each an area of expertise. Just like the caterers, get all of your favorite vendors to guest blog on your website. The more the merrier.

Come on people, this is almost too easy.

Here are the benefits.

You are no longer responsible for all the content.
Your staff will be energized to have a chance to express themselves.
You will be creating stars out of your staff. Just think about all those reality shows, it isn’t just the owner that the audience loves.
You can give a bit of spotlight to your favorite vendors. Trust me, they will do the same for you on their website.
The more content you get out there the more keywords.
The wider perspective you showcase, the wider range of potential clients you have the opportunity to attract.

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