This seems to be a question as old as the internet. Most vendors I have worked with or talked to have struggled with this at one time or another.
My answer 99% of the time is a resounding “Yes”
When a recent website design client broached the subject last week, for her, I thought about it a different way.
Sometimes just listing prices or “Our packages start at..”isn’t necessarily the best way to handle this sticky issue. If you have a lot of pieces and extras in even your smaller package just putting those numbers on your webpage might not be the best way. The result of putting in those prices with out having the opportunity to explain or sell them first may scare some away.
Here is something to try: Create a full blown, glossy shiny brochure as a pdf that they can download from your site. That way, your site has already had the opportunity to seduce them into loving you/your product before they see the prices.
They still get the instant answers on pricing that they demand today but you have the opportunity to wrap in in soft, pretty marketing spin. You will have the opportunity to really get into detail on what is included and why. Rather than just scan the “investment” (BTW, I hate that phrase on a website) page, they will have to go through another level of marketing. If they go to the trouble to download the pdf, they are already interested.
Bonus: You are going to need a nice marketing piece for any face to face marketing you do like bridal shows; might as well make it do double duty. Design you pdf so that you can update the prices yourself. On the print side, don’t over print! It is a little more expensive per piece to order fewer but you gain the luxury of being able to update your prices on each reprint. Better that than having 5000 pieces that you can’t use or having to honor the out dated prices.
Tomorrow I’ll talk a little about design.
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