Connecting the Pieces of Your Social Media — Think Like A Bride-Marketing Mojo for Wedding Businesses

I know that if you are smart enough to be a Think subscriber then you are already all over social media. The question is how smartly are you using it?

I was reviewing the marketing of a wonderful new consulting client recently and what struck me was that even though she had all the pieces of a great social media campaign they weren’t in place. OK Christine, what the heck does that mean? Well it means that they were there but they weren’t working as a team. Think of it this way, you can see a lovely collection of stars in the heavens, but until you connect the dots they are just random points of light. Draw the lines and you suddenly see that they are the constellation Orion and tell a powerful story.

D had a great Facebook page, Twitter, a blog, YouTube videos and a website but they weren’t connected. She was putting in a lot more time and effort than she had to and still not getting the results she could have. Just like the stars, when all your social media is aligned it can have almost magical powers.

So here is what I counseled her to do…

Get a plan for Twitter. Rather than just random bits, develop a repeating theme that your followers would look forward to hearing. I don’t want to give away my suggestions to her, but to get an idea look at how @foodimentary publishes food trivia bits every morning. Another good example is @GuyKawasaki, he publishes mostly just links to very cool news stories. Both of these two have a pattern to which you can relate. Also, neither are pitching anything; no spam here.
Use an application like TweetLater to load a bunch of tweets to post on future dates or times.
Be more systematic with your blog. Keep a tiny journal with you or use your phone to keep ideas for blog posts. Once a week sit down and write a few posts and set the publishing dates to post over the next week.
Use an application like Twitter Feed to automatically tweet each new blog post.
Set it up so your Tweets automatically post to your Facebook page.
Now, the big one…show links to all of your SM channels on the homepage of your website and you have closed the circle. All of your stars are aligned. From you homepage, your visitors can catch up on the collected wisdom you have Tweeted, open YouTube to see all of your videos in one place, view all your connections on Facebook even while they are subscribing to your blog. WooHoo! Orion has never shown so brightly.

By taking the time to setup a plan and a system you have freed yourself from the tedium and constant pressure to post, post, post. Each piece of the puzzle helps to populate the other. Your followers on one now have easy access to all of your wisdom on all your many channels.

Social media is an important tool once you know how to use it to your advantage.