Outrageous Bridal Marketing

In a recent post, Why You Should Cherry Pick Your Lead List, I wrote a bit about Outrageous Marketing. That prompted this question from Debi,

“How would you be outrageous as a wedding planner? I can’t think of a “product” to send/email/provide. Any ideas?”

You have to put your thinking caps on and get creative. What I told Debi was to sit down and brainstorm with her network of vendors and see what they could come up with collectively, sort of a “Congratulations on Your Engagement ” swag bag.

Another idea would be to plan a little intimate meet and great with 4 or 5 of your favorite vendors. Heck, you’re a planner-plan something.

You just have to be creative to get their attention.

I was talking to a friend with connections in the formal wear industry and I suggested that he put together a short video on how to tie a bow tie and send it with a tie for them to practice on.

Another formal wear vendor I know each year assembles a troop of young men and women from the local high schools and turns them into a little dance and modeling team. Then she sets up prom fashion shows at all the highschools and colleges for prom, evening gowns and formal wear with her Ambassadors. Brilliant!

I have a florist that monitors all the local bridal salons and takes in fresh bouquets on any weekend that they are hosting a trunk show.

If you are in the food end of the industry, it’s really a no brainer. Get your portfolio in their face and you food in their mouth. Cookies, truffles, cupcakes; anything along those lines beautifully packaged that arrives at their door will get their attention.

If you are a calligrapher, send them a pack of 6 handmade note cards.

No matter what you do, there is something outrageous you can do to capture their attention.

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