I see it all the time, wedding professionals tweeting like crazy but never really getting it. Twitter is really a powerful tool 
for marketing if you take a little time to understand it. Here are some pointers if you want to use Twitter as a marketing tool.
I see so many people using Twitter as a platform for chat. Fine, that’s fun and a great way to make friends but it isn’t really a marketing tool.
The other thing I see is the ones that pretty much do nothing but tweet spam. Wow, that’s annoying.
So what is the right way? Share your passion with me. Chances are good that you are passionate about your business or you wouldn’t be trying to grow it. So show me!
I teach best by example so here we go.
Last night I spoke with a chef for a catering company that had been assigned the twitter account. She was at a total loss. I told her to tweet about the fabulous artichokes that came in today and the ideas she had for them. I told her to tweet about the new recipe she was developing. I told her to tweet about how amazing the spring lamb smelled as it roasted for tonight’s party. I told her to make me drool.
I have a client that is a floral designer that always takes pictures at the wholesaler of anything that looks particularly lovely and tweets it. She tweets pictures of brides reaction as she hands them their bouquet on the morning of their wedding. She shares her passion. Sometime she tweets about the madness that is a floral design studio on the day before a huge function.
Another tweep I have been coaching to talk about all the amazing changes taking place at her venue. They are doing some moderate renovations and everything in the garden is coming to life. I suggested that she talk about the interesting way each bride transforms the space into her own. I suggested that she tweet that some of her brides are renting the place for an afternoon well before the wedding to use a setting for boudoir photo shoots. In the telling of these, she is intriguing me enough to want to find out more about her property.
Talk to me about your passions; show me why I want to join you in your world. Invite me in and inspire me.
No matter what you do, if you share your passion with me I will feel it and most likely become engaged enough to want to explore you and your product or service further.
That is what customer engagement is all about in the time of social media.
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