I don’t know about you, but I am constantly analyzing the best place for wedding professionals to place their advertising dollar. With the current economy, there have been few sign posts to guide most of us.
The newest development in the world of wedding marketing online brings an interesting new spin to the equation.
When Wedding Wire debuted I praised it as a site that I thought brides would like and find useful; but with new players entering the market on a daily basis it is hard to make solid predictions at the launch of a new site. To be honest, few of them have the brains and talent, unique concept and perhaps most importantly the deep pockets to make a serious play. Well, Wedding Wire had the brains, talent and concept in spades. When they added the clout of Martha Stewart Ominmedia as a partner they certainly picked up the exposure and perhaps the cash.
Now in a rather interesting play, they have added the considerable strength of eHarmony’s wedding assets to the network. Among those assets is the behemoth in it’s own right, Weddingbee. Weddingbee is perhaps the most popular collective blog for brides. Not with out it’s detractors, even the concern over loss of traffic due to it’s sale to eHarmony has not stopped its growth.
So what happens when you bind players this large together in a collective advertising play? One heck of an opportunity in terms of exposure. I am willing to bet that darn near every bride in America is going to hit one of these sites at sometime or another. One ad buy, maximum exposure.
What does that do for the big daddy of them all, the knot. Good question. The real question is are they still the big daddy? That really depends on how you read the numbers.
You know for sure I will be exploring this in a more in depth my for my subscribers on the main Think Like A Bride site next month. I can’t wait to see how much more information, if any comes out between now and then.
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