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The What
Social Media Marketing for the Wedding Professional:
Blogs, Tweets & Beyond
Tuesday, April 20th 6:30pm – 9:30pm
What is Social Media Marketing and just how do you do it? Blogs: Why you need one, where to get one, how to write effective posts for both readers and SEO, how to read & understand your stats. Twitter & Facebook: How to use both to effectively increase your exposure in the market place and increase your readership. Email marketing: Best practices, effective design and writing, and reading and understanding your tracking stats. Understanding what brides look for online, especially what they look for in your website
Deliverables:
1. Come away with a deep understanding of the new media available.
2. Who can benefit from using these new tools?
3. How to effectively craft a blog and its posts for maximum results.
4. How to put together an effective campaign using a full spectrum of social media tools.
The Who
Christine Boulton, marketing diva to the wedding industry has been writing about, speaking on and helping her clients navigate the new marketing waters since 2005. Her eZine, Think Like A Bride is blunt and to the point, each month bringing her readers the things they need to know about how today’s bride thinks and the tools needed to reach them.
A seasoned veteran of the wedding industry, she not only understands your target market better than anyone else out there, she also understands the wedding industry from your point of view. After all she has been there done that as the owner of a boutique bakery for 20 years and board member of TN Wedding & Events Specialist Association for 10 years.
The Why
Today’s brides are the most tech savvy we have ever seen. Unless you are on top of the changing landscape of marketing in the new media you will never reach the brides you are seeking. You know as well as I do that running your own business leaves very little time to keep up on anything else.
In this 2 hour presentation you will learn more about who today’s brides are, how they plan their weddings and how you need to be marketing to them than in all the other seminar you have attended put together. Her blunt style and take no prisoners attitude is what has people coming back for more.
Christine gives you the tools that every wedding professional needs to have in their marketing arsenal today. You will not only understand what they are but you will walk away knowing how to use them in your overall marketing plan.
Unlike so many dry presentations, Christine’s seminars are all about give and take. Your questions spark her creativity and give you the answers! Nothing is off the table.
The Where
The Place where old meets new in grand style! Top O’ Woodland, Nashvilles most beautiful classic Victorian venue located in the heart of Nashville’s Hippest Neighborhood. You have to see Top O’ Woodalnd to believe it.
Top O’Woodland
Historic Inn and Wedding Chapel
1603 Woodland Street
Nashville, TN 37206
Tuesday, April 20th 6:30pm – 9:30pm
What People Are Saying
I learned so much from your presentation and I am very excited to add some marketing features to my site…I loved your energy, and you kept me very interested in what you had to say as well as caught me up to date with what the way brides think. I will definitely contact you with any questions you truly have the heart of a teacher.
YOU WERE TERRIFIC and I learned more in your seminar than all the other programs I attended on this topic. Also what a DYNAMIC SPEAKER AND ENTHUSIASTIC PERSON YOU ARE…
Excellent…thanks for being so blunt
Very interesting session, had a lot of usable content
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