How many different places do you advertise? A couple of magazines, one or two local bridal shows and a static website. You need to be everywhere your target market looks with the exact same message and tag line.
“Aw come on Christine, I don’t have Coca Cola’s marketing budget, you know” is probably what you are thinking right about now. So let’s look at some ways we can help you stretch that message without stretching your wallet.
Recently I wrote about refining your message as well as why it is important, but if you keep it to yourself it is worthless. Now that you have your tagline you did remember to put it in those magazine ads coming out in January, didn’t you? What about the brochures or trinkets you hand out at the bridal shows? Does your booth design reflect your message or is it just another booth? Now is the time to be thinking about it. It is also time to start working on getting any possible tie in with the promoter in any marketing they are doing in the run up to the show such as TV, radio and newspaper inserts. They are always looking for talent to showcase on this. Don’t forget your tagline.
If you lent things to the magazines for their photo shoot you did make sure to get proper credit didn’t you. It doesn’t do your marketing any good to have your dress or flowers on the cover if you are the only on that knows.
I have also been beating the drum about social media marketing, are you there yet? It’s free you know. If you are there are you working it? When was the last time you posted to a group on MySpace of Facebook? Surely there was at least one question you could have answered in the last month. You did sign it with your tag line didn’t you? What about posting a comment on someone’s blog? Have you started yours yet?
Back to those brochures you are printing up for the bridal shows. Did you remember to get extra to put in the shops that your brides frequent? Remember that the price per goes down the more you order and since you have refined your message you won’t have to be reprinting them soon. Have you offered to let the shops use some of your product to decorate their windows or consulting room? Don’t forget to put a spiffy little sign with your branding along side it.
There are a million places you should be getting your message out. It is up to you to take advantage of them. Or I guess you could just keep doing it the old way.
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