Your blog is the most important piece of your online puzzle, more important than your website. That is true even if you have your main site built on a blogging platform*
Your blog is the central hub, the mothership for all the other social media platforms you use. Here are some of reasons why.
Most websites are static online brochures. Oh maybe there is some interactivity, a shopping cart or a place to sign up for newsletters; but by and large it is a static place. That is how it should be; a safe, comfortable source of needed information.
Today, people want more; they want to get to know you and what you value. The best way to do that is to update your blog. A blog gives you time and space to really put your ideas forth. In some ways your blog is akin to a constantly updated online resume for your business. It’s the place to let the world know what you think in more than a sound bite. Here is the repository for all of your ideas about your particular area of expertise. Here is where you make yourself an authority. Here is where you give potential clients a reason to visit your online brochure.
Your blog is also your archive. It shows your potential clients where you have been and what you have done. If a bride wants to see your ideas on a given subject, it’s all right there, indexed and searchable.
Facebook and Twitter are places to build community. The problem is that those platforms don’t have the space and permanence to really build a whole picture of who you are. Once you have a community, you have to give them a place to dig deeper.
One of the ways I use Facebook is to draw readers to my blog, where I can flesh out my ideas more fully. Rather than having my blog post just lie there, I push the synopsis into the community and then pull them to the blog.
Your readers and especially your potential clients want to know what excites you. For that I use Twitter. I do a lot of research on the web. Anytime I find a page that my followers might also be interested in, I post the link to Twitter. Once a week all those tweets are complied and posted on my blog. The reason for that is the difference in the transient nature of Twitter versus the more permanent nature of a blog. Tweets are rolled off in a matter of minutes, your blog post live forever.
Use your blog as the central hub of all you do, make everything lead back to that one, easy to use spot.
*This website is built on a blog platform. It functions just like a regular website, gathering leads, presenting products and closing sales. What is different is that the face of it is my blog. In some things, you really can have it all. Here are two more websites we built on blog platforms.
Related posts:
- Who Are Your Twitter Followers? If you have ever been to one of my seminars...
- Why Do You Blog? I create blog-sites for a lot of different clients. They...
- New Media Marketing What is new media marketing? Should you care? Oh no,...
- Why Your Business Identity Is So Important One of the things I love most about the one...
- How to Collect Testimonials We all know how important testimonials and reviews are; but...
- Personal Engagement Marketing Personal Engagement Marketing When I first started in this business...
- Connecting the Pieces of Your Social Media I know that if you are smart enough to be...
