I have been a follower of Holly Buchanan”s for a very long time. Along with a few others, she has been at the forefront on marketing to women. Face it, as wedding professionals we market almost exclusively to women.
I was reading an article of hers recently on her blog Marketing to Women Online
and ran across the following quote:
“Although both men and women assign higher scores to own-sex designs compared to opposite-sex designs, men interestingly ascribed higher scores to female-designed products than the women do to male-designed products and this is further evidence of the fact that, given a choice, men have a greater tolerance of the female design aesthetic than women do of the equivalent male aesthetic.”
Clearly, men and women see things differently. They shop differently and take in details much differently. It isn’t about making things ”girly,” it has to do with layout, color choices, image selection and navigation. You can’t slap a coat of lipstick on a pig and make it suddenly female friendly. I have written extensively on Think Like A Bride about this very subject. You can find more there or on Holly’s site.
My question for you is: Who is designing your website?
Do you really think that a smear of lipstick and a scrap of tulle will do the trick?
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