Business Matters

Over the course of years I have had the immense pleasure to work with many very talented artists. Our industry draws them.

Today I read an article that really highlighted the point that it doesn’t matter how talented of an artist you are, if you don’t take care of the business end of your business it will eventually catch up with you.

No one would argue if I said that Annie Liebovitz is one of the most talented portrait photographers of our time. Today she stands on the brink of financial ruin.

While I doubt that many of us could ever find ourselves in hot water of the magnitude that Liebovitz finds herself, it still illustrates my point brilliantly. You have to work the business side of things in order to be allowed to pursue your art.

Just to clarify, by allowed, I mean that you have the resources needed to be able to create full time as a career. To create art for the sheer joy of it is sublime, but it doesn’t feed the kitty.

There are many wonderful resources out there to help us right brain thinkers tackle the left brain chores of business, Sean Low and Liene Stevens are two that jump to mind immediately. Then of course I am here to help put the tools you need for the marketing end in place.

Don’t get me wrong, I want you to be able to focus on your art and your unique talent. I just want you to be able to do it for the long term in a way that is financially beneficial.

As an aside: I also ran across these clips of Liebovitz at work. Take a moment to enjoy a master working her craft.

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