Have you ever heard the phrase “What you measure, gets managed?” I love that phrase. I have talked often both here and on Think Like A Bride about how and why you need to be tracing the stats on your websites and blogs. To name just a few of 
the things they will tell you:
• What is getting the most traction
• What you are doing well and not so well
• Who is following you
• When you need to rededicate yourself
That last one is really ringing true with me. You see, after my little mishap last January I rather lost focus on one of my blogs, Wedding Dish. Not only did I stop posting almost completely I stopped checking the stats. Last week I was on the verge of just chucking the whole thing, there are so many wonderful wedding blogs out there compared to the dark ages when I stated the Dish that I didn’t figure anyone was still reading it anyway. So after months of neglect I checked my stats. Holy cow, batman! My visitors have nearly doubled to over 10,000 visitors a month. Ok then, I guess it’s still a valuable property.
Needless to say, I have rededicated myself to the Dish.
There are two lessons to take away from this.
1. Blogs have legs. One of the reasons that I am still getting that kind of traffic is because my content is deep. I had been posting nearly daily for over three years before my hiatus. Google doesn’t forget, every one of those articles is and will continue to be indexed until the internet goes away.
2. Tracking your stats is important. Had I been diligently tracking my numbers, trust me, I would have been just as diligent in posting. Nothing inspires you like knowing people are listening to what you say.
If you haven’t been to the Wedding Dish, please have a look. The brides are.
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