There is a lot of buzz about social media as free advertising. Well that’s not completely true. Doing Social Media right requires an investment. Not in the traditional way that you may think, not in money so much as in your time.
This is particularly true of blogs. Blog have an amazing power to increase your visibility and authority as well as to increase traffic to your main website but only if you know what you are doing. You also have to be willing to invest the time.
By time, I don’t just mean the time it takes to write and post relevant content. It doesn’t matter if you write the most informative/witty/beautiful blog in the world, if no one sees it you are just shouting in the wilderness. So the question is how to you get your blog known?
Here are 3 tips for getting the word out.
- Cross post: Every blog post I write, I post to Twitter, Facebook, StumbleUpon, LinkedIn, Plaxo and Bride Wire. It takes maybe an addition 3 minutes. Twitter, LinkenIn and Plaxo are automatic. Facebook posts automatically to my boxes but I go ahead and add a link on my status. StumbleUpon I do from a button on my toolbar and the BrideWire link I have saved to my favorite.
- Comment: I make a point of commenting on like minded blogs. This does two things, since a link to my blog is in the comment, other readers begin to notice me. Second, the blog owner will often discover you and add you to their blog roll.
- Label your images: The single biggest referring url I have is Google Images. Brides search for pictures online. If you take the extra time to label your images you are putting yourself way ahead of the game in terms of search. I cannot begin to impress upon you just how important this is. If you are confused on just what I mean, here is a good article on it.
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