In this month’s Think Like A Bride I wrote about evolving your business with the times. I have been having a conversation with a wedding manufacturer friend of mine that is doing just that.
I had read on a forum that her business had gone under. Well knowing a bit of the story and not being one to take things at face value I contacted her immediately to find that the rumors of her demise had been greatly exaggerated.
The truth was that she had seen the writing on the wall and closed down every one of her wholesale accounts and gone to pure retail using online. Guess what; in the year that she has been orchestrating this transformation her bottom line has been transformed.
Here is a bit of the exchange.
“Thank you. Really, thank you – you made me realize months ago that doing this was not an irrational decision. My gut and our numbers have told me for a while that this is what we need to do, but is/was a scary decision and it helped to have an insider’s opinion.
Not even to mention the fact that I can actually CONTROL how our products are sold in my store and website, but not in other people’s stores. I have no idea how things were displayed, if sales people even knew anything about the products, or how they were priced.”
Dawinism
You have to keep evolving. The world of bridal is changing rapidly. Nothing will be the same in 5 years. The manufacturers that will survive are the ones that aren’t afraid to evolve with this changing environment. Sounds like Darwinism has come to the wedding industry.
“OK, everybody that wants to survive: climb out of the ooze!”
To you my friend I say ”welcome to dry land! So damn glad you could join us”
The complete article “What’s Dangerous Is Not To Evolve” is available to subscribers of Think Like A Bride
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