It may well be that the most important things you post on your blog or website are the images. We all know that brides love pictures; they spend literally hours looking at pictures on the internet. There isn’t a better way to communicate your unique style to prospective clients. That is only the beginning of why they are important.
First off, remember that your web presence has two target markets: Brides and search engines. The real gold in your images is with the search engines, here is why.Search engines don’t ‘see’ your pictures; they only read the text you use to describe them.
Every time you post an image you are given the opportunity to give it a title, an alt tag* and a description. Every one of those is an opportunity to add a gold mine of keywords.
Yesterday I was working with a client to set up his galleries and all his images were labeled along the order of img1434.jpg. That was the title, there was no alt tag or description. Those pictures were virtually invisible to search, unless someone used img1434 as a search term.
If instead he had taken the time to properly identify the image he could have added a long list of search terms that his prospective clients may actually use. Let’s take a look at a sample image. I have highlighted the potential search terms in red.
Centerpiece in pink stargazer lilies and purple stocks for outdoor summer wedding
Title: Centerpiece in pink and purple for outdoor summer wedding
Alt tag: Centerpiece in pink stargazer lilies and purple stocks for outdoor summer wedding
Description: Décor for outdoor summer wedding at The Frist Learning Center at Cheekwood Botanical Gardens in Nashville, TN. Featuring Stargazer lilies, pink peonies and purple stocks in comtemporary glass containers on white damask linen with mahogany chivari chairs. Designed by Branching Out Event Florists, Nashville, TN
When a bride searches for any or all of those red words your website is now in the mix. Believe me, that is the way they search. They use incredibly long, very specific search phrases. Or you could just leave it titles as IMG_0367, which is how it is labeled on my computer.
Your website and blog come with some amazing tools to increase your search if you just take the time to use them.
*an alt tag is what shows up in the unfortunate event that your image does not open in a visitor’s browser.
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