I keep hearing people say they can’t blog because they don’t know how or what to write. Just stop that. You do know what to write and you do know how; well that is if you are capable of carrying on a conversation about something you are passionate about with a friend. That’s what blogging is really, a conversation with a friend that shares your passion.
Blogging, and all of social media for that matter, is about personal engagement. It is about sharing your thoughts on a particular topic and inviting feedback. You aren’t writing your thesis and there isn’t a white collared professor that is going to nit-pick your syntax. If you can use spell check and have mastered elementary school grammar, you’ll do fine.
With that out of the way, the question of what to talk about is next off everyone’s lips. Don’t over think it, my friends. There are only 2 rules to this:
1. Stay on topic
2. Think about what your audience wants to know

Stay on Topic: this is easy if before you ever start to blog you write the tagline or mission statement for your blog. Use one brief sentence telling your audience what they will find in your blog, then just stick to that. It doesn’t have to even be a sentence, just a phrase works. For instance:
Beautiful Wedding Gowns and the Things That Go With Them

Now just keep every post to that topic; don’t go off the reservation and start posting about your dog or your vacation. If you own a bridal salon you can’t tell me that you don’t run across at least 3 things a week that make you go, “Ooooh,pretty”. Isn’t that why you got into the business in the first place? Now keep a list of those things and start sharing. Use as many descriptive words as you can and tell why it made you notice it. There you are done. No research, no struggling, just a running stream of consciousness on something you love.

What your audience wants to know: Whatever business you are in, your customers ask questions. Well here is your platform to answer in detail after you have had time to think about it. Let’s keep with the bridal salon example. Show a real bride in a gown and explain why the cut of that particular dress worked well on her particular figure. Tell why the color works when a different one wouldn’t. Give them real information; they will keep coming back for more.

As I said at the start, blogging is just a new form of conversation. You mastered conversation via email and you can master this too.

Now that I have convinced you that you can do it, tomorrow I go into why it works to help your search rankings and how you can master that too.

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