I ran across a great post on Copywriter’s Underground that I have to share; Learn the Success Secret of the World’s Greatest Chessplayer: Making Fantasy Pay
This one sentence gives you a glimpse at why you should read it.
Who do you want to work for? What kind of work situation would you like?
Construct that situation in your head. And then figure out what it takes to make it happen.
When a client comes to me one of the first things I ask them is where do they want to be. Most have only a vague idea or really no idea at all. That makes them very hard to help. There is an interesting little exercise in Tom Chandler’s post that shows you why you need to know the answer to that question. In essence, once you have the answer to “Where do you want to be,” all the other answers you need fall right into place.
I can build you a stellar website, set up your blog and teach you how to write it. I can put together your email marketing and teach you how to use social networks; but if you don’t know where you want to be I guarantee you will never get there.
If you want your business to be successful you have to have a map. Without it, the best marketing in the world only has the effect of a putting a kick ass engine on a boat but forgetting to put a rudder on it.
Take the time to do Tom’s exercise. That is the single best piece of advice you will ever get.
Oh, just for the record, I did an exercise just like that about 5 years ago. It took me almost a year to really lay it out. I can’t begin to tell you the difference it makes when all your focus switches to where you want to be!
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