When I first started in this business the single best way to market yourself was through personal engagement with your customers. That meant one thing: Bridal Shows. Websites barely existed and at best they were an after thought. The more things change, the more some things stay the same.
The single best way is once again through personal engagement, the difference is that now it is ALL about the internet.
You get that you have to be out on the internet, right? Now think about it, your brides are engaging online with people all over the world, all the time; at work, at home, on their iPhone on their commute. Shouldn’t you be one of the people they are engaging with? “Now just how do you expect me to do that Christine?”
First off, your website needs to be interactive and change frequently. By Frequently I mean at least every third day. The best way to do that is to have a blog based website. One that can be syndicated for feed readers and that you can update yourself easily. The more often you post the more often the search engines take notice of you. Every picture you add and every word you type sends them a signal that you are alive. As you build a following of brides it also sends them a signal that you have something new to add to the conversation. That keeps you in the front of their mind. It gives you an opportunity to engage and connect with them. Just like at the bridal shows; except that instead of talking to one bride at a time you are speaking to many at once. What’s more, your words hang there in cyberspace until she is ready to hear them.
Once again, it is about personal engagement. Isn’t that where we started?
This as an excerpt from this month’s Marketing column on Think Like A Bride. You have to be a subscriber to read the full article.This article really is that important. All you have to do is register.
Related posts:
- Personal Engagement Marketing Personal Engagement Marketing When I first started in this business...
- Personal Engagement Marketing When I first started in this business the single best...
- Get Personal. Brand Yourself. I don’t know how often you read the bride’s forums;...
- Why the iPad Matters to Your Bridal Marketing Simply put because it is the future. Check this blip...
- New Media Marketing What is new media marketing? Should you care? Oh no,...
- Congratulations on Your Career Change! Mastery versus Marketing By: Marc Fuller As wedding professionals we have often worked...
- Outrageous Bridal Marketing In a recent post, Why You Should Cherry Pick Your...
Recent Comments