Each bridal show you do or magazine or website you advertise on uses a lead list as the carrot to get you to book. Well let me tell you, that carrot gets more shriveled and pale everyday. [Read more...]
Where Do You Want to Be?
August 13, 2008 By 1 Comment
I ran across a great post on Copywriter’s Underground that I have to share; Learn the Success Secret of the World’s Greatest Chessplayer: Making Fantasy Pay
This one sentence gives you a glimpse at why you should read it. [Read more...]
Personal Engagement Marketing
August 7, 2008 By Leave a Comment
When I first started in this business the single best way to market yourself was through personal engagement with your customers. That meant one thing: Bridal Shows. Websites barely existed and at best they were an after thought. The more things change, the more some things stay the same. [Read more...]
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