Each bridal show you do or magazine or website you advertise on uses a lead list as the carrot to get you to book. Well let me tell you, that carrot gets more shriveled and pale everyday. Read more

Photographers have long been considered the visionaries of our industry in terms of internet marketing. They were the first ones on the web and the first to see the value in the heavy use of images in marketing to our brides. The place where many of them have dropped the ball is in the area of search marketing. Read more

I ran across a great post on Copywriter’s Underground that I have to share; Learn the Success Secret of the World’s Greatest Chessplayer: Making Fantasy Pay

This one sentence gives you a glimpse at why you should read it. Read more

I have to tell you about one of my coaching clients. I got a call from a very talented graphics designer in Canada asking for help back in May. Holly was doing what she could as far as social media Read more

When I first started in this business the single best way to market yourself was through personal engagement with your customers. That meant one thing: Bridal Shows. Websites barely existed and at best they were an after thought. The more things change, the more some things stay the same. Read more