Each bridal show you do or magazine or website you advertise on uses a lead list as the carrot to get you to book. Well let me tell you, that carrot gets more shriveled and pale everyday. Read more

I ran across a great post on Copywriter’s Underground that I have to share; Learn the Success Secret of the World’s Greatest Chessplayer: Making Fantasy Pay

This one sentence gives you a glimpse at why you should read it. Read more

I have to tell you about one of my coaching clients. I got a call from a very talented graphics designer in Canada asking for help back in May. Holly was doing what she could as far as social media Read more

When I first started in this business the single best way to market yourself was through personal engagement with your customers. That meant one thing: Bridal Shows. Websites barely existed and at best they were an after thought. The more things change, the more some things stay the same. Read more