I hear many different thoughts on increasing your websites traffic. I hear everything from keywords, to pay-per-click to print marketing to get your site noticed. You name any hoop there is and you can find someone out there that is going to tell you it is the holy grail to increase traffic and they can help you jump through it.

I say bah! Let me tell you about two of my sites. The first one, Wedding Dish, has gone from 500 visitors a month last year to over 5000 a month now. That big of an increase in just one short year and I haven’t even looked at a hoop, let alone jumped through one. I have not spent one thin dime on marketing and I really haven’t paid all the much attention to keywords.

All I have done is been consistent and relevant. I made sure that the right tools were in place so the search engines could find me and my feed and then I just started adding content, bit by bit. I devote about an hour three times a week to the Dish and already it has gotten me speaking engagements, copywriting work, web design work and an invitation to lunch at Conde Nast. What’s more, I can help you do the same thing. That, my friend, is what we are here for.

The second example is the Agency’s site. Yep, the one you are on right now. From the time this bad boy launched it only took 72 hours to be indexed by Google, and the traffic keeps growing every day. In less that a week it had been picked up by Stumble Upon.and already it is being talked about on Facebook and Twitter. People, this site only launched a month ago, back in the first week of June, 2008! Isn’t that the way you want your site to start off?

If you have to market your website instead of it marketing you; you need to rethink your site. Just because it’s pretty and your Aunt Susie likes it doesn’t mean it is an effective marketing tool.

The stats above are for the Wedding Dish

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